A Guide to Solo 401(k)s for Freelancers

A Guide to Solo 401(k)s for Freelancers

by | Sep 23, 2025 | Blog, Resources

This is a post by Betterment, a trusted leader in automated money management. 

If you work as a freelancer, you’ve likely wondered: How should I save for retirement?

Wonder no more, here’s your answer…

Meet the solo 401(k):

  • Solo 401(k)s are often overlooked in the world of retirement accounts, but they can be an effective way for freelancers to save.
  • Solo 401(k)s offer flexibility, high contribution limits, and tax benefits.

What Is a Solo 401(k)?

A solo 401(k) is essentially a 401(k) plan for self-employed individuals or business owners who don’t have full-time employees beyond themselves (and possibly their spouse).

It works similarly to a regular 401(k) — with employee and employer contribution options — but is designed specifically for those without other full-time employees. It offers more flexibility than options like SEP IRAs (which only allow employer contributions) or SIMPLE IRAs (with lower contribution limits).

Many people mistakenly think solo 401(k)s are complicated or only for high earners, but the truth is that they’re pretty straightforward, and they’re great for self-employed individuals of all income levels.

See how to open a solo 401(k).

Top 5 Benefits of Solo 401(k)s for Self-Employed Individuals

Benefit 1: Solo 401(k)s are tailored for entrepreneurs like you

If you’re a sole proprietor, freelancer, or gig worker, you know how challenging it can be to balance inconsistent income with long-term financial goals. A solo 401(k) lets you ramp up your contributions in profitable years and scale back if your income takes a dip. You can also contribute as both the employee and the employer, giving you more ways to save.

Another big perk is the ability to make contributions for your spouse. If they’re also working with you, they can contribute to the solo 401(k) with earnings from your business, potentially doubling your retirement savings. This may also help reduce your household’s taxable income if you’re making pre-tax contributions.

Benefit 2: High contribution limits

One of the standout features of a solo 401(k) is the ability to make both employee and employer contributions:

  • Employee contribution: In 2025, you can contribute up to $23,500 as an employee. And if you’re over 50, there’s an additional benefit: You can make “catch-up” contributions of up to $7,500 for a total of $31,000 for ages 50-59 and over age 64, and “super-catch-up” contributions of up to $11,250 for a total of $34,750 for ages 60-63.
  • Employer contribution: As the business owner, you can contribute up to 25% of your net self-employment income (20% for sole proprietors and partnerships).

In total, you can contribute $70,000 (not including catch-up contributions) to your solo 401(k) in 2025. This means more room for tax-deferred growth and larger savings overall.

Benefit 3: Tax advantages

Solo 401(k)s offer some excellent tax benefits that can help reduce your tax burden today while saving for retirement.

  • Pre-tax contributions: If you want to lower your taxable income now, you can contribute pre-tax dollars to your traditional solo 401(k). This helps to reduce your current tax bill, which is especially helpful in high-income years.
  • Roth contributions: Many solo 401(k) plans also allow you to make Roth contributions. This means you pay taxes on the money now, but qualified withdrawals in retirement are tax-free. Offering both pre-tax and Roth options gives you flexibility in managing both your current and future tax situations.
  • SECURE 2.0 tax credit: Betterment includes an Automatic Contribution Arrangement of three percent per pay period, allowing new plans to claim a $500 tax credit per year for three years.

Benefit 4: No income limits for Roth contributions

Unlike Roth IRAs, solo 401(k)s don’t have income limits for making Roth contributions. If your income is too high to qualify for a Roth IRA, you can still contribute to a Roth solo 401(k) and enjoy tax-free growth.

Benefit 5: Prior year contributions for new plans

Thanks to the SECURE Act 2.0, solo 401(k) plans now come with a neat little trick: You can set up a solo 401(k) after the new year and still contribute for the previous year. For example, if you set up a solo 401(k) in March 2025, you can still make 2024 contributions until your tax filing deadline (April 15, or October 15 with an extension). This gives you a chance to catch up on retirement savings that may have slipped through the cracks.

Getting Started: Choosing a Solo 401(k) Provider

When it comes to setting up your solo 401(k), you’ll want to choose a provider that makes things simple. Look for one that offers transparent fees, easy-to-use digital tools, and a solid track record of compliance and recordkeeping.

Additionally, you may want to consider solo 401(k) providers that offer a range of financial services like cash accounts or investing services, that way you can consolidate your financial life onto one platform.

Introducing the Betterment Solo 401(k)

Betterment’s solo 401(k) is a low-cost investment option designed for freelancers.

Here’s what you get with Betterment’s solo 401(k):

  • 100% digital setup. No paperwork or mailing checks. Open and manage your account entirely online.
  • Unique flexibility. You have the option to open a traditional or Roth solo 401(k), and your spouse can contribute, too.
  • Expert-built portfolios. Choose from our selection of low-cost exchange-traded funds (ETFs) to help you build wealth over the long term.
  • $1,500 tax credit. Plans include automatic contribution arrangements and potentially qualify for a tax credit of up to $500 per year for three years.
  • Higher contribution limits. You can contribute $70,000 (plus up to $11,250 more in catch-up contributions depending on your age) with a solo 401(k).

Open a solo 401(k) with Betterment.

The information provided is for educational purposes only and is not tax or investment advice.

 

2025 Goals: Half-Year Reflection

2025 Goals: Half-Year Reflection

by | Jul 29, 2025 | Blog, Resources

Every year I share my annual goals on the Harlow blog, and halfway through the year, I share my progress against those goals. It’s my way of looping you all into my personal approach to goal-setting, which hopefully inspires you to find your own formula for success. As a personal bonus, the extra accountability motivates me to stay growth-oriented too.

This year, I’m taking my H1 reflection a step further. Rather than just sharing my progress update, I’m hosting a live event to walk you through the fundamentals:

  • how I stay accountable to my goals
  • how I use data to drive them
  • AND how I shift direction & plans when needed to get back on track.

I hope this virtual event inspires you to gain clarity and momentum in the pursuit of your own goals.

This is all going down on Wednesday, August 13. Register here!

Now, onto this year’s update…

Revisiting my 2025 guiding words, phrases, and progress has been invigorating. Not to toot my own horn or anything, but I’m aligned and killing it. Looking back at my guiding word and phrase gives me goosebumps. I set goals at the beginning of the year and I’ve been marching toward them consistently. Where I’m not on track, I’m building a plan to get there. Where I am on track, I’m feeling the warm fuzzies. And I’m giving myself permission to deprioritize the things that no longer serve me or my higher goals (only a couple items here). Let’s get into it.

2025 Goals

High-Level Guiding Word(s): manifestation & self-empowerment

High-Level Guiding Phrase: If I want it, I can make it happen. I am in charge of my success physically, mentally, and financially.

Personal Wellness

Guiding Phrase: Treat my body well, and create the right spaces for me to thrive mentally and physically.

3-5 Goals:

  1. Continue to go to 3-5 workout classes per week.
  2. Build strength training into my fitness routine at least 1x/week.
  3. Invest in at least one wellness home project to bring calm into my space (sauna, hot tub, cold plunge, new bath, etc.).
  4. Fuel my body better. Be intentional with the meals I’m eating and the alcohol I’m consuming, but leave space for experiences and enjoying myself.
  5. Spend more time taking in nature (walks to the water, hanging out outside).

Half-Year Update:

  1. This entire section was thrown for a loop because of an injury, but I will say, prior to that injury I was going to 3-5 workout classes/week.
  2. I was implementing strength training, but I went a little *too* hard and ended up hurting my back. Since then I’ve been leaning into gentler movement, consistently walking 4-5 days per week and doing at-home light lifting, yoga, and stretching. So I’m still taking care of my body, just more softly.
  3. I have not invested in a new wellness home project *yet* but it’s been top of mind for me! I’m leaning heavily toward a sauna, and I’m craving it as I write this.
  4. Luckily, I have a partner at home who makes eating well a priority so it’s easier for me to follow.
  5. By shifting my workouts and weekly movement to walks, I shifted myself into outdoor mode. I’ve also been making it a priority to read and just hang more on my front porch in the warmer months. Lots of touching grass and letting the sun shine on me.

Relationships

Guiding Phrase: Protect my energy, while better supporting those closest to me.

3-5 Goals:

  1. Protect my time and energy better. Say no more often.
  2. Make the people closest to me feel like we’re on the same team, and like they are supported.
  3. Release the desire to control other’s narratives.
  4. Continue to set healthy boundaries with friends and family, based on my own needs.

Half-Year Update:

  1. This is the perfect time for me to be re-aligning on this one. I feel like I’ve been a little burnt out lately socially (but alas, it’s summer and it happens), and this is a good reminder that my original intention was a slower pace. Going to revisit my calendar.
  2. As far as making the people closest to me feel supported, I genuinely hope my friends and family would agree that I’m doing a good job.
  3. THIS ONE has been huge for me this year. I have zero desire to know what strangers or anyone outside of my target audience thinks about my decisions, my social posts, or my business strategy. I’m feeling more aligned creatively with what I’m sharing and doing than ever before. If there are naysayers, they do not matter.
  4. This has been a work in progress for years, but I can honestly say that every year I get better and better at maintaining and setting boundaries without guilt… or without too much prolonged guilt, at least. 😉

Money

Guiding Phrase: Get more creative and focused with the ways I’m generating revenue for Harlow and my consulting business. Make it a year of big outcomes. Save to fund future projects and initiatives.

3-5 Goals:

  1. Hit $Xk annual income through all revenue streams.
  2. Bring on a certified coach(s) to help support me as I build my plan for meeting my financial goals. This will help me add another layer of accountability and keep me in an abundance mindset.
  3. Diversify the ways we’re helping people at Harlow and double down on the ways that are working.
    1. Launch Harlow events to help freelancers more confidently run their businesses.
    2. Launch Harlow “Freelance Kickstarter Package” to help freelancers launch their businesses. 
    3. Continue expanding and improving the ways we help freelancers land new clients.
    4. Broaden our owned audience. 
      1. Grow newsletter list from 6.7k to 25k.
    5. Broaden reach on social media. 
      1. Grow personal and Harlow social following from 35k to 75k. 
    6. Grow Harlow’s annual revenue to X. 
  4. Redefine my consulting positioning and the type of projects I’m interested in taking on.
    1. Take on more independent projects. Ideas: office hours, smaller focused projects, teaching or speaking opportunities.
  5. Put $X into savings.

Half-Year Update:

  1. I am pacing to hit 80% of my overall revenue goal (Harlow + personal), but both Harlow and my consulting business have been ramping lately and I’m manifesting continued MoM growth into the second half of the year.
  2. I brought on a coach and it has been GAME-CHANGING. I’m a coach myself, so I fully understand the benefit of bringing someone else into your business that has a shared interest in your success. If you want to dive deeper here about when, how, and why you might want to bring on a coach, I’m always up for the discussion (whether I’m the right fit for you or not).
  3. Diversify the ways we’re helping people at Harlow and double down on the ways that are working.
    1. We did launch Harlow events! We’ve done ~4 events since the beginning of the year with more coming!
    2. My initial ideas around the freelance kickstarter package actually turned into the growth accelerator, which is cruising and killing it. It’s currently one of my all-time favorite offerings.
    3. We hit 10k newsletter subs, but we aren’t quite pacing to our goal. BUT I’ve got meetings and events on the calendar with the goal to ramp and scale.
    4. We’ve gone from 35k followers on social to 44k, but we aren’t quite pacing to our goal. This has honestly taken a bit of a backburner for me as I’ve been focused more on social selling than social reach, something I talk about often.
  4. Harlow-specific revenue is pacing 65% to goal, but we have some BIG things coming up in H3 that will hopefully push us closer to target! Sponsors, events, new programs, oh my!
  5. I have redefined and created new consulting and coaching offers and honestly, they are working! And they are mine. And I feel more aligned with these offers and who I’m helping than ever before!
  6. Gotta be honest, savings hasn’t been as big of a priority for me as I outlined here, but I will kick it up on the priority list during the last half of the year. Not everything happens MoM.

Fun

Guiding Phrase: Be intentional with my travel, activities and energy.

3-5 Goals:

  1. Visit 5 new places.
  2. Visit two new countries.
  3. Take at least two true vacations where relaxation is prioritized.
  4. Prioritize time visiting nostalgic cities and seeing out-of-town friends and family.
  5. Say no to more events, trips, and outings that don’t feel exciting or energizing.

Half-Year Update:

  1. This year has been filled with epic travel memories. 5 new places already hit! Monterey, Seaside, OR, Barcelona, Montepulciano, IT, Republic, WA, Cassis, FR, the list goes on!
  2. Added France & Spain to my list this year for the first time!
  3. Relaxation, hmmm this is a good reminder. Excuse me while I quietly go book a beachside vacation. 😉 I’ve been indulging in a lot of busy trips up to this point, and now it’s time to turn a corner.
  4. I’ve been to some of my favorite nostalgic places this year with some of my favorite people — Seattle, Whitefish, Las Vegas, San Diego, Napa.
  5. This one is a good reminder! I’ve genuinely felt excited for everything I’ve participated in so far this year. But excitement can still lead to burnout, and I do probably need to slow my pace every now and then. Here’s me re-giving myself permission to do that.

Half-Year Reflection

I’m feeling motivated after reviewing my progress! I’ve come farther than I expected. And revisiting this list will help me realign on the 2025 goals I’ve deprioritized or fallen short on, like conserving my energy by saying no more often. Sometimes I hit the halfway mark and realize January me had wisdom and perspective that I’ve lost sight of in the ups and downs of daily life. But this year I really feel that I’ve held true to my vision. After some small priority tweaks, I expect to have an even more aligned 2025.

I hope this exercise offers you inspiration as you touch base on your own goals! I share it every year with the hope some of you will repurpose this annual reflection and goal-planning template to suit your own lifestyle and vision. There’s something magical about putting pen to paper and drafting goals each year, especially when we get to reward ourselves for our hard work come July and December. Again, if you want to learn how to execute this kind of strategy in your own life and business, don’t miss our Goal Accountability Workshop on August 13.

Wishing you a fulfilling rest of your year!

 

The Freelancer Home Office: How to Create a Setup to Help Maximize Your Productivity

The Freelancer Home Office: How to Create a Setup to Help Maximize Your Productivity

by | Jun 19, 2025 | Blog, Resources

This is a post by Ida G. Brewer, a professional writer who contributes to dozens of international publications.

For freelancers, one of the biggest perks of the job — working from anywhere — can quickly become one of its biggest challenges. Without a structured office environment, productivity can take a hit. Distractions pile up, boundaries blur, and the couch starts to feel more like a trap than a perk.

According to Forbes reports, many remote workers admit staying focused at home is harder than expected. Researchers estimate that remote or hybrid workers usually see a productivity dip of 10% to 20%.

That’s why carving out a dedicated, optimized workspace is a necessity. Below are seven ways to build a home office that helps boost your productivity and makes freelance life a whole lot smoother.

1. Start with a Powerful Laptop That Doubles as Your Command Center

Your laptop is your office. It’s your client portal, your creative suite, your conference room, and your main source of income. So investing in a dependable, high-performance machine is a no-brainer.

Look for a model that balances power with portability. QVC feature HP laptops that show how today’s models have a range of monitor sizes and processing capabilities. Generally, for freelancers, a larger model, like the HP 17 Touch Laptop, is ideal because it gives you the visual real estate of a desktop without tying you down. Larger screens make multitasking easier, especially for designers, writers, and developers who juggle tabs or tools.

It also helps when you’re working away from your desk — say, at a café or co-working space. A laptop with a bigger display and a reliable processor keeps you in the flow no matter where you are.

2. Invest in an Ergonomic Chair That Supports Long Hours

You might not think much about your chair until your back and neck start screaming at you. Freelancers often underestimate the hours they spend sitting. A basic kitchen chair isn’t going to cut it for an eight-hour workday.

Ergonomic chairs are designed to keep your spine aligned, your posture strong, and your muscles relaxed. And as Real Simple points out, this is where ergonomic chairs come in, given how poorly designed seating is one of the fastest ways to kill productivity.

Look for features like adjustable lumbar support, armrests, and breathable material. Well-known makers like Herman Miller sell ergonomic work chairs that ensure your body is in proper alignment, so aches and pains don’t get in the way. Even chain retailers now have comfy collections, such as IKEA’s gaming chairs, that support extended periods of sitting. Think of it as a long-term investment in both your health and your hustle.

3. Choose a Desk That Fits Your Workflow (and Your Gear)

Your desk should be more than a surface; it should be a foundation. Whether you prefer a minimalist layout or a multi-monitor setup, your desk should accommodate it all comfortably.

A spacious desk helps reduce clutter, which in turn reduces mental fatigue. There’s also something psychologically motivating about sitting down at a designated “work zone.” When everything from your mic to your external monitor fits nicely, you’ll feel more in control and less distracted.

If you’re someone who alternates between writing and recording, editing and emailing, think about a layout that gives you room to breathe and create. Some office tables, like those from Vari, can even be adjusted into a standing desk, which can help your body and mind stay dynamic during work hours.

4. Bring in Some Greenery to Stay Grounded

As mentioned in our previous post, How to Avoid Burnout as a Freelancer, burnout is all too common among freelancers. Long hours alone, constant deadlines, and a lack of boundaries can drain even the most seasoned solopreneurs. One subtle but effective way to boost your mental health? Add plants to your workspace.

Studies show that having greenery in your office improves concentration and reduces stress. Even small desk plants can give your brain a moment of calm between meetings or tasks. Avoiding burnout isn’t just about taking breaks; it’s about creating a space that helps prevent stress before it begins. A few low-maintenance plants can go a long way toward building that kind of space.

5. Get Smart with Lighting — Natural and Artificial

Lighting does more than help you see. It impacts your mood, energy levels, and even your sleep patterns. Natural light is ideal, so if possible, position your desk near a window. But don’t stop there.

When the sun goes down (or on gloomy days), quality artificial lighting steps in. Avoid harsh fluorescents and aim for soft white LED lamps with adjustable brightness. Consider task lighting that highlights your keyboard or writing surface without casting shadows.

Layered lighting — ambient, task, and accent — gives you flexibility throughout the day. It also helps reduce eye strain, which keeps your focus sharper for longer sessions.

6. Use Noise-Canceling Headphones to Control Your Soundscape

Whether neighbors are mowing the lawn or a roommate is watching TV, distractions are inevitable. Your secret weapon can be a pair of noise-canceling headphones from reliable brands like Bose. They allow you to lock in with music, ambient sounds, or total silence, whatever helps you focus.

For freelancers who record content or take a lot of meetings, a quality mic built into your headset is also a big plus. The ability to control the audio in your surroundings helps you stay productive, even in less-than-ideal home setups.

7. Add Personal Touches Without Overloading the Space

Your home office should reflect your personality, but it shouldn’t feel like your living room. A few framed prints, a vision board, or even some meaningful objects can make the space feel yours without becoming distracting.

Keeping your workspace aesthetically pleasing has a real impact on how much you want to use it. It’s all about finding that balance between functional and enjoyable. Start small, test what works, and allow the space to evolve with your freelance journey.

Productivity in freelancing isn’t just about tools or willpower — it’s about the environment. The right setup helps you stay focused, motivated, and healthy.

Whether you’re just starting out or fine-tuning your long-term routine, making small, intentional upgrades to your home office can have a lasting impact. Even small changes, like adding plants or adjusting your lighting, contribute to a space where creativity can flourish, so build it wisely.

Getting Your Pricing Right as a Freelancer

Getting Your Pricing Right as a Freelancer

by | Jan 24, 2025 | Blog, Resources

This guest post was contributed by Ed Deason, a business coach who helps freelancers and small business founders with their business strategy, growth, pricing, and lead generation — leaving them free to focus on their specialty. He has 15+ years of experience in corporate mentoring and coaching, and an MBA from a top UK university. Connect with him at deasoncoaching.com.

As a business coach, one of the most important conversations I have with my clients is about getting their pricing right. Nine out of every ten freelancers I talk to could be charging more for their services.

The problem? It’s not a lack of belief in the value they offer or a mismatch with their niche. It’s their mindset that’s holding them back.

What is scarcity mindset?

If you have a steady client list but you’re not making enough money, it might be a scarcity mindset that’s stopping you from earning good money.

Think back to your last few sales conversations. Did your thoughts sound something like this?

“I NEED this client.”

“If I charge too much, they’ll say no.”

“I can afford to accept X for this job.”

These are classic examples of scarcity mindset at work. It’s the mistaken belief that resources (in this case, clients) are limited. And because of that perceived limitation, you ask for less than you want or accept lower-paying work when you know you shouldn’t.

Think about it objectively for a moment.

There are more potential clients out there than you could ever hope to serve.

What’s the problem with scarcity thinking?

When you’re in this mode, it’s hard to make good decisions. It adds a sense of urgency and short-term thinking that can get you in a bind later on.

And when you’re focused on meeting your immediate needs, you’ll find it harder to picture yourself getting paid a solid rate down the line. So, you do everything you can to keep that client who’s sitting in front of you right now. Or you desperately advertise your services to anyone and everyone, even if that means accepting less than you’d like.

The Solution

To break free from scarcity mindset, you need to approach pricing logically. When emotional thoughts like “I NEED this client” creep in, take a moment to pause. Here are three tips to help you stay strong when setting your rates:

Tip 1. Work out an internal hourly rate

When you’re not sure if you’re charging enough, but you have an annual income goal in mind, use this process to set your prices. Remember, this is a rate you use internally — don’t share this with clients.

First, you need to know three things:

  1. How many billable hours you aim to work each week (not including admin, business development, or anything that doesn’t directly earn money)
  2. How many weeks you want to work each year
  3. How much you want to earn annually

Let’s say you want to spend 20 hours a week on client work, earn $100k a year and work 48 weeks (four for holiday).

Divide your annual earnings (100k) by the weeks worked (48) then divide again by the number of hours you want to work (20).

That gives you around $105 per hour.

So, when you’re next quoting a client, and you think the work will take 10 hours, then provide a minimum package price of $1,050 for the work.

If you use this tip to set your package pricing, and you consistently hit your hours, you’ll achieve your income goal.

Tip 2. Always prepare in advance

Never go into a client call without a firm idea of what you want to charge. Make sure you have a target rate in mind, and you’re prepared to field pricing objections. This will help prevent the panic-and-cave response if you’re asked to go lower than you’re willing to.

If they do ask for a break on pricing, I’d suggest saying, “I can certainly look at my prices. What would you be comfortable removing from the scope to bring the price down?” This prevents you from delivering the same amount of work for less money.

Tip 3. Think ‘value’

Instead of basing your rates purely on time or effort, consider the value you’re delivering to your client. Think about the outcomes your work creates, whether it’s increased revenue, saved time, or enhanced brand reputation.

For example, if your work helps a client generate $50,000 in new business, then your $5,000 retainer is only a fraction of the value you’re providing. This mindset helps you avoid undervaluing yourself and ensures clients see your services as an investment rather than a cost.

Foster an abundance mindset

On top of the strategies above, the most powerful thing you can do is shift your mindset when it comes to pricing.

The opposite of a scarcity mindset is an abundance mindset. It’s the belief that there are more than enough resources to go around, that you are capable, and that clients need you as much as you need them.

Remind yourself of the following before any pricing conversations:

  • There are more potential clients out there than you can ever hope to serve.
  • You offer a service that your clients need and want.
  • You’re experienced, capable, and highly skilled, and you’ve (probably) got the testimonials to prove it.

Why it’s worth it

Still wondering if all this effort is worth it?

One of my freelance clients revisited their pricing strategy as part of our coaching program and added $10K per month to their income. Seems worth it to me.

By making adjustments to your pricing and mindset, you can create a freelance business that supports your goals and your worth.

My 2024 Reflections & 2025 Goals

My 2024 Reflections & 2025 Goals

by | Jan 10, 2025 | Blog, Resources

In the closing weeks of 2024, I was deep in introspection, reflecting on a year full of experiences that fueled my growth. I explored which pieces of 2024 I wanted to carry into 2025 with me, and what I needed to release or shift.

With these reflections in mind, I dove into 2025 planning, crafting a vision for the next 12 months. I created four categories to anchor my goals: personal wellness, relationships, money & fun. I spent hours shaping and refining my goals, plans, and priorities for the approaching year. This is a ritual I go through each year, and it’s had a huge impact on my direction and success. I’m sharing it with you in the hopes that it’ll inspire you to seek alignment and purpose heading into the new year too.

Below, you’ll find my 2024 reflections and my vision for the year to come. If you want to go through this process on your own, you can start with the clean template here.

 

2024 Reflections

(1-2 sentences)

1. What did you love about 2024?

I loved the fun and adventure I built into 2024. It was a year full of memories and being on the go.

2. What made you feel good in 2024?

I built a home that feels comfortable and safe. And toward the end of the year, I started to feel real momentum with Harlow and the second rev of my consulting business.

3. What did you struggle with in 2024?

Early in the year, I struggled to gain real momentum in monetizing my skillset, focusing my business strategy, and building meaningful community to support my vision. But that momentum shifted part-way through the year! Outside of that, I also struggled to navigate some relational challenges and institute healthier boundaries.

4. Which decisions had positive impacts?

Buying a home! Committing hard to wellness. Spinning back up my consulting business. Shifting Harlow’s high-level positioning statement to help freelancers find new jobs and build thriving businesses.

5. Which decisions steered me off course?

Committing too hard to other people’s plans, and not staying true to my own needs and desires at times. Opening up to the wrong people with the wrong expectations. Relying on others too heavily for financial success and business decision-making.

6.  What do I want to take with me from this year?

FUN! Creativity! Travel! Trying new things.

7. What am I ready to let go of?

Busy-ness without a focus. Scarcity mindset. Not taking more action.

 

2025 High Level

(1-2 sentences)

What do I want the next year of my life to look like?

I want to have a meaningful impact on my community (Harlow and personal), while building next-level wealth and focusing on meaningful, intentional experiences.

 

2025 Goals

High-Level Guiding Word(s): manifestation & self-empowerment

High-Level Guiding Phrase: If I want it, I can make it happen. I am in charge of my success physically, mentally, and financially.

 

Personal Wellness

Guiding Phrase: Treat my body well, and create the right spaces for me to thrive mentally and physically.

3-5 Goals:

  1. Continue to go to 3-5 workout classes per week.
  2. Build strength training into my fitness routine at least 1x/week.
  3. Invest in at least one wellness home project to bring calm into my space (sauna, hot tub, cold plunge, new bath, etc.).
  4. Fuel my body better. Be intentional with the meals I’m eating and the alcohol I’m consuming, but leave space for experiences and enjoying myself.
  5. Spend more time taking in nature (walks to the water, hanging out outside).

 

Relationships

Guiding Phrase: Protect my energy, while better supporting those closest to me.

3-5 Goals:

  1. Protect my time and energy better. Say no more often.
  2. Make the people closest to me feel like we’re on the same team, and like they are supported.
  3. Release the desire to control other’s narratives.
  4. Continue to set healthy boundaries with friends and family, based on my own needs.

Personal Finance

Guiding Phrase: Get more creative and focused with the ways I’m generating revenue for Harlow and my consulting business. Make it a year of big outcomes. Save to fund future projects and initiatives.

3-5 Goals:

  1. Hit $Xk annual income through all revenue streams.
  2. Bring on a certified coach(s) to help support me as I build my plan for meeting my financial goals. This will help me add another layer of accountability and keep me in an abundance mindset.
  3. Redefine my consulting positioning and the type of projects I’m interested in taking on.
  4. Put $X into savings.

P.S. I hide my specific income goals here as I know my audience tends to care more about the methods than the outcome, but if you’re curious or want inspiration for your own planning, I’m happy to share my revenue and savings goals with you personally.

Harlow

Guiding Phrase: Diversify the ways we’re helping people at Harlow and double down on the ways that are working.

3-5 Goals:

  1. Launch Harlow events to help freelancers more confidently run their businesses.
  2. Launch Harlow “Freelance Kickstarter Package” to help freelancers launch their businesses.
  3. Continue expanding and improving the ways we help freelancers land new clients.
  4. Broaden our owned audience. Grow newsletter list from 6.7k to 25k.
  5. Broaden reach on social media. Grow personal and Harlow social following from 35k to 75k.
  6. Grow Harlow’s annual revenue to X.

Fun

Guiding Phrase: Be intentional with my travel, activities and energy.

3-5 Goals:

  1. Visit 5 new places.
  2. Visit two new countries.
  3. Take at least two true vacations where relaxation is prioritized.
  4. Prioritize time visiting nostalgic cities and seeing out-of-town friends and family.
  5. Say no to more events, trips, and outings that don’t feel exciting or energizing.

Accountability

My method of accountability? Revising these goals monthly to assess progress, plus deep mid-year and end of year reflections to do full write-ups and reflections.

Read my 2024 full reflection here.

 

 

2024 Goals: End-of-Year Reflection

2024 Goals: End-of-Year Reflection

by | Dec 31, 2024 | Blog, Resources

In January 2024, I published my annual list of goals for the year ahead. Halfway through 2024, I did a mid-year review. And now I’m reflecting on my progress at year-end.

2024 was a year of pivots and contradictions. I stuck to the plans at times and veered far from it at others. I swam in and out of presence and joy, stress and worry, confidence and calm, rigor and focus. I figured things out along the way. And I learned a lot of lessons. A LOT.

Today I’m sharing my thoughts with you as a nudge to reflect, celebrate your wins, and learn from your missteps. This is also a major method of accountability for me. You can learn a lot when you spend time looking inward. And that inward reflection inspires growth, for all of us.

So, without further ado, here’s my year-end reflection on everything from my personal wellness to business goals. See where I fell short, where I followed the plan to a tee, and where I shifted my perspective and vision along the way.

2024 Goals

High-Level Guiding Word: Intention

High-Level Guiding Phrase: The next year of my life will be filled with joy, physical and mental health, financial success, generosity and beautiful experiences with people I care deeply about.

Personal Wellness

Guiding Phrase: I will prioritize my mental and physical wellness to help me show up as my best self in other areas of my life.

3-5 Goals:

  1. Go to workout classes (cycle, yoga, barre) 3-5x/week.
  2. Build movement (stretching, walking) and/or getting outside into each day.
  3. Book one big wellness item/month (massage, facial, body wrap, sound bath, etc.)
  4. Go to one extended wellness retreat.
  5. Go to therapy/life coaching 2-3x/month.

End-of-Year Update:

  1. Aside from home renovation month (what a doozy!) I consistently prioritized 3-5 workout classes/week. I feel really good about that accomplishment!
  2. Every time I stretch or take even a short walk outside, I say, “Why don’t I do this every day?!” I wasn’t successful in building this into my daily routine, but when I did prioritize it, the impact was felt.
  3. I’m not sure if the cadence was monthly, but I did prioritize wellness this year. I enjoyed many massages, facials, meditations, and sound baths that kept me grounded and relaxed. I’d say I committed pretty hard to this one.
  4. I did it! I went on a wellness retreat over my birthday and it was glorious. It offered the perfect mix of wellness, fun, and quality time with my partner. I’m so happy I prioritized it.
  5. I dropped my therapy schedule down to 2x/mo because it felt more manageable, but I definitely cancelled a session here and there, which brings my cadence down to 1-2x/month. I still feel like I got and sought the support I needed though!

Although I deprioritized wellness at some points (like moving and renovation month), for the most part, I stayed true to my priorities and centered my physical and mental health. I’m proud of myself for that. I’ll call it a big win.

Relationships

Guiding Phrase: I will prioritize showing up authentically with people who energize me.

3-5 Goals:

  1. Spend time with friends and family who make me feel loved and accepted.
  2. Pay attention to the people who drain my energy or make me feel judged and de-prioritize those relationships.
  3. Share more vulnerably with the people around me who provide a safe space.
  4. Express my feelings and opinions openly and without reservation.

End-of-Year Update:

  1. For the most part, I prioritized friends and family who prioritize me and make me feel loved and accepted. There were times my community did not make me feel those warm fuzzies though. In those moments, I worked on boundaries and/or expressing my feelings to shift the dynamic.
  2. That leads me to #2. There were specific moments during the year when I de-prioritized relationships that weren’t energizing me. And I was very proud of myself for making that choice and following through on it.
  3. I have very mixed feelings about this one. While I did share more vulnerably with those around me, I feel like that vulnerability sometimes shifted how people saw me or others. I’m still working out the right balance here. I don’t think I’m the type to share everything outwardly and openly and not worry about people’s resulting narratives. Weaponized vulnerability is too big of a trigger for me.
  4. Similar thoughts here. I learned through multiple situations that sharing my unfiltered feelings didn’t always benefit me or other people involved.

Overall, I learned a lot about my role, habits, communication style, and relational needs. I realized some opinions and feelings don’t need to be shared. Not every person who asks or expresses curiosity gets access to my truth or vulnerability. It’s funny that establishing a goal to share more and prioritizing openness actually led me to be a little more guarded. I’ve also learned that, while many people think they want to hear about your life, most can’t support you or respond in a way that’s truly helpful. And that’s not anyone’s fault or shortcoming, it’s just a truth of life. We live and we learn!

Money

Guiding Phrase: I will build wealth and businesses that support my lifestyle and allow me to be generous to others.

3-5 Goals:

  1. Hit annual revenue goal from all income streams.
  2. Make one big investment (real estate or tech).
  3. Grow my personal and Harlow online community (grow to 50k+ followers, 10k+ newsletter subscribers).
  4. Partner with 8-10 consulting clients who align with my work values.
  5. Donate at least $10k to charities (cancer, supporting children/youth).

End-of-Year Update:

  1. I don’t *love* to admit this one, but I only reached ~70% of my revenue goal this year. A couple consulting gigs were postponed, and I spent a lot of money purchasing and renovating a home, which meant my money was doing less work for me in the bank. I was also counting on building Harlow revenue to a point where we could pay ourselves, but we decided to continue re-investing in the business for growth. Even at 70% of my revenue goal, I feel good about where I landed. I took almost a month off for a house project and spent more than 50% of my time pushing forward a software and media business that could lead to big profit down the line, but hasn’t paid dividends *yet*.
  2. As mentioned, I bought a house! That’s a big investment. Outside of that, I also invested in a company called the QwikFix, a marketplace connecting real estate agents to contractors during the home inspection process. It was also cool to see the companies and funds I’ve invested in previously start to make some serious moves.
  3. With my personal following + Harlow following combined, I hit 35k on social (55% growth YoY), and our newsletter is ending the year at 6.7k subscribers (140% growth YoY). While I missed my defined goal, that’s still tremendous growth since the beginning of the year — especially with limited resources.
  4. I only worked with four clients this year, but they were big, meaty projects that paid well. PLUS, I felt like I made a huge impact on each of those teams and companies. Double rewarding.
  5. I donated around $9.5k this year to formal charities and mutual aid efforts. I feel very proud of the way I gave back to my community.

I missed my leading revenue goal and didn’t grow my community and newsletter list to the extent I wanted to. But that’s lighting a fire under me as I enter 2025. I’m getting more creative, learning from experience, and figuring out new and exciting ways to ramp my businesses. This year felt like a time for building and learning. Next year feels ripe for growth and payoff.

Fun

Guiding Phrase: I will spend ample time enjoying the things that feel good to me.

3-5 Goals:

  1. Take 10+ trips with people I care deeply about.
  2. Visit at least five new places.
  3. Live in accordance with *my* wants and needs.
  4. See at least two new artists in concert.
  5. Try one activity that I’ve never done before (skydiving, bungee jumping, new sport, etc.).

End-of-Year Update:

  1. Check and check! This year I traveled to: LA, San Francisco, Cabo, Lake Roosevelt, Seattle, Nashville, New York, Scottsdale, Boise, Washtougal (2x), Dublin, London, San Diego, Chicago, Louisville, Nelson BC, and Miami. It was a year filled with travel and great memories.
  2. New places included: Lake Roosevelt, Washtougal, Dublin, London, Chicago, and Louisville. Check!
  3. Oof, this is a hard one to measure. I went with the flow almost as much as I strategically planned how to spend my time. Sometimes it served me, sometimes it did not.
  4. I saw SO many new artists in concert this year (and some amazing artists I’d already seen in the past — really added to my Taylor Swift show tally). To name a few: Maren Morris, Beck, Matchbox Twenty, and Tyler Childers. They all put on insanely good shows!
  5. I’m racking my brain on this one and coming up short! Does locking myself in a meditation pod count? I was hoping for something more adventurous, but I suppose that works for now.

I had fun this year! I saw a lot of sights and made a ton of new memories. 2024 will be remembered as a year full of experiences, for sure.

End-of-Year Reflection

As I mentioned in the intro, I learned a ton this year. I met some goals with flying colors and I missed others. I prioritized wellness while falling short on my financial goals. I learned a lot about my role in relationships and made a ton of core memories with my crew. I sought out new experiences and took comfort and joy in nostalgia.

I have a lot to think about as I head into 2025. I know some of my goals for the upcoming year will mirror my 2024 goals, but I have a good deal of new ideas floating around too.

Next on my list: Take these learnings and the inspiration of a new year and chart a map for 2025.

I hope you take the time to learn from your 2024 and revel in your wins too. If you want to join me in making this an annual tradition, you can use my annual reflection and planning template. It’s a powerful way to wrap up one year and prepare for the next. If you decide to do it and feel like sharing your wins and wisdom from 2024, we’d love to celebrate with you. Feel free to post on social and tag me or @meetharlow so we can cheer you on.

Wishing you ease and success — whatever that means to you — heading into 2025!