The Power of Connection: How Shared Workspaces Can Combat Loneliness for Freelancers

The Power of Connection: How Shared Workspaces Can Combat Loneliness for Freelancers

This is a guest post by Lily Meyers, a freelance creative copywriter with a flair and focus on business who contributes regularly to The Writers Diary.

How Shared Workspaces Can Combat Loneliness for Freelancers

A freelance career can offer many advantages, from the luxury of working remotely to the autonomy of setting your own hours.

But one drawback is often overlooked: the loneliness of working in relative isolation. Freelancers sometimes experience social disconnection. The lack of a communal workspace or team combined with prolonged periods of solo time can easily kill your motivation, leading to low moods, decreased productivity, and a host of other consequences — including burnout. In short: It can be hard on your well being.

To combat the loneliness of freelancing, many solopreneurs have turned to shared workspaces to connect. Coworking can offer a sense of community and normalcy, imitating some of the office perks freelancers typically miss out on. In this article, we’ll explore the power of connection in shared workspaces and how they effectively address the issue of loneliness.

The Rise of Shared Workspaces

The popularity of shared workspaces has grown alongside the ballooning population of freelancers and remote workers. These collaborative environments give freelancers the opportunity to work alongside like-minded people and foster community. With a flexible working space to frequent, freelancers get much-needed facetime with other freelancers. They can network, build relationships, and get the benefits of a traditional workplace without all the traditional expectations. These spaces not only provide a dedicated working area, but they often include amenities and resources that enhance productivity and overall happiness, like private booths for calls, office snacks, social events, and more.

Building a Supportive Community

One of the key advantages of any workspace is the ease of making connections in person. It’s much easier to form friendships at work when you’re bumping into your colleagues every day — and you already have your employer in common. Small talk: Check.

For freelancers, it tends to be much tougher. Building a community requires consistent effort and intention, like reaching out to people you barely know and asking them to meet over Zoom, or inviting a fellow freelancer to grab coffee. While some freelancers are super skilled at networking in this way, most don’t have the energy or desire to put themselves out there that much. Fortunately, shared workspaces can do a good deal of that work for you, inviting you into a supportive community instead of requiring you to build your own on top of managing a business.

Coworking helps freelancers connect with people who share similar work experiences, challenges, and goals. This shared understanding creates an environment of belonging. Freelancers can offer and get advice, share their work, and even collaborate on projects. And by being part of a community, they gain the support and camaraderie that is so critical to feeling happy at work.

Networking Opportunities

Shared workspaces are a hotbed for networking opportunities too. Freelancers can grow their network each day by rubbing shoulders with diverse professionals from a wide variety of industries. This exposure not only opens doors to potential collaborations and partnerships, but it facilitates learning and skill-sharing. Socialising within a shared workspace gives freelancers access to a broader pool of expertise and resources, which naturally opens up more opportunities for growth.

Work-Life Balance

Many freelancers who work from home struggle to draw clear boundaries between their personal and professional lives. After all, your desk is still there during your off hours. Having a dedicated working area outside your home can offer structure and help freelancers build a healthier work-life balance. With a desk, designated break spaces, and organized events, it’s easier to separate your work life from your personal life, which in turn improves your mood and reduces the negative impacts of stress and isolation.

Shared workspaces have emerged as an awesome solution for building connections within the freelance community. These spaces are bringing talented people together and transforming the face of work. By offering an environment that encourages face-to-face interaction, shared workspaces empower freelancers to build support systems that sustain their businesses and their wellbeing. As the freelance economy continues to flourish, shared workspaces will play an increasingly critical role in the future of work as a whole.

If you’re unsure if a shared workspace would help boost your mood and productivity, try easing in by getting out of the house one day a week. If you feel that boost in energy and love it, you can add from there.

 

Resources

  1. https://www.linkedin.com/pulse/role-coworking-spaces-fostering-sense-community-opulence-spaces#:~:text=Rather%20than%20working,and%20inviting%20atmosphere
  2. https://www.mind.org.uk/workplace/mental-health-at-work/dealing-with-burnout-when-working-from-home/
  3. https://timewise.co.uk/article/how-flexible-working-supports-employee-engagement-and-well-being/
  4. https://spacepool.com/news/get-right-space-and-power-productivity-workplace/#:~:text=Employee%20engagement%20is,turn%20creates%20momentum
  5. https://amazingworkplaces.co/how-do-co-working-offices-help-improve-the-work-life-balance-of-employees/#:~:text=Organized%20Work%20Life,personal%20life%20too
  6. https://meetharlow.com/blog/freelance-interview-series-finding-balance-freelancing/
Using Time Blocking to Balance Client Deliverables and Admin Tasks

Using Time Blocking to Balance Client Deliverables and Admin Tasks

This is a guest post by Anna Burgess Yang, a freelance content marketer, journalist, and self-proclaimed workflow geek.

How to Use Time Blocking to Balance Client Deliverables and Admin Tasks

You probably entered freelance life excited about the work you can produce for clients. You have creative control and the ultimate flexibility with your schedule, two very appealing factors of freelance life.

But, freelancing involves much more than client work. Too often, new freelancers aren’t aware of the “business side” of running a one-person operation. You’re essentially also sales, marketing, and finance — all wrapped up into one.

It can quickly feel overwhelming, especially if you treat the business side of your freelance life as an afterthought. Instead, you should set aside time in your week to tackle all of the business tasks that will need your attention. Here are a few things you can do weekly to balance your deliverables and business tasks.

Use calendar time blocking

If you schedule time to do your business tasks, it’s like an appointment with yourself. This does two things: 1) creates a reminder that you need to set aside time for your admin work and 2) encourages you to do the task in one sitting rather than pushing it out and letting it slip from your to-do list.

Some ideas for tasks you can calendar block for:

  • Sending invoices (and follow up if needed)
  • Planning your social calendar
  • Maintaining your online portfolio
  • Managing your finances (budget or expenses)
  • Building your network, engaging on social or sending cold emails

The length and frequency of these tasks will vary, depending on the type of work you do. If you’re trying to drum up new business, you may want to send cold emails two or three times per week, for half an hour each time. Some freelancers only invoice monthly, others may send invoices every week.

When scheduling your admin tasks into your calendar, take into consideration time of day and the amount of energy you have. A lot of the business tasks will be less “brain intensive” than your client work, so save your peak performance time for your clients and schedule admin work at a time of day when you can simply execute on those more tedious tasks.

Tips to make the most of time blocking

Client work can often be unpredictable, and it might be tempting to shift your calendar around or ignore the time you’ve set aside for business tasks when a client needs you.

Doing this occasionally won’t have much of an impact, but if you’re constantly pushing aside your business tasks in favor of client work, you’ll find yourself working long hours or weekends to make up that time. Or, you’ll find that your business will suffer because you don’t have a good pipeline or your finances are a mess.

There are a few ways you can manage your calendar to help you stay committed to the time you’ve set aside for business tasks.

Color-code your calendar

You may find that having a visual distinction between your calendar appointments for admin work and other client meetings is helpful. Having your business tasks in RED might remind you that you shouldn’t move that block of time.

Protect your free/busy time

If you’re trying to schedule a lot of meetings with clients (especially using a calendar assistant like Calendly), you need to think about how much you want to protect your blocks of time. You can control this using the free/busy option on Google Calendar. Letting people consistently schedule over your admin time defeats the purpose of adding that time to your calendar.

Set aside a larger block of time

If the idea of setting aside small amounts of time each day or week feels too disruptive, you could also block off a larger chunk of time and do several business tasks. Monday mornings or Friday afternoons are good — either kicking into gear for the week or winding down. Set aside two or three hours and knock out everything on your list.

The same would be true for anything you need to do monthly. Pick one day per month and devote half a day (or whatever you need) to your monthly work.

Use an AI-powered calendar assistant

Setting recurring appointments on your calendar can be tricky if you’re juggling a lot of meetings. You may feel that you have to constantly move your calendar blocks around to accommodate client work.

An AI-powered calendar assistant can take care of this for you. When a client schedules a meeting during one of your scheduled blocks for a business task, the calendar assistant will “move” your business task to the next available time on your calendar. Reclaim and Motion are two options for calendar management.

Factor your non-paying work into your pricing & capacity

Scheduling time for your business tasks helps you with another challenge that many freelancers face: your pricing. When you’re figuring out pricing, you want to factor in the time you spend on your business as a whole, not just your client work. Having recurring blocks of time on your calendar shows you how much time you spend on this work and helps you better understand your business as a whole.

It can also help you better understand your true working capacity. You may find that as your business grows, you actually need more time for admin tasks. Understanding your own capacity will help prevent burn-out and keep you thriving as a small business owner.

Over time, you’ll need to continue adjusting how you handle admin tasks. You may need to spend less time prospecting new clients as you build your business or more time sending invoices as the work increases. Or you may need to change the time of day or frequency. Re-evaluate your blocks of time every few months to ensure you’re still making the best use of your time.

Win-Win: How Freelancers Can Successfully Partner with Agencies

Win-Win: How Freelancers Can Successfully Partner with Agencies

This is a guest post by Christine Olivas, CEO of No Single Individual (formerly Co Conspirators), an all-women, all-freelance firm that provides integrated strategy teams to agencies of all sizes. Throughout her career, Christine has worked in agencies, as an in-house marketing executive, and as a marketing strategy consultant. Here’s her take on why freelancers should consider partnering with agencies.

How Freelancers Can Successfully Partner with Agencies

Today’s freelancers have access to more opportunities, tools, and resources than ever, especially when it comes to finding prospective clients. Independent contractors looking to secure new projects can turn to a myriad of online marketplaces, collectives and Slack or Discord channels.

Advertising and marketing agencies are an often overlooked source of revenue, especially for newer freelancers. They are a great fit, though, as their structure and client expectations mean that they constantly need the sharpest talent, wherever it comes from.

The keys to a successful partnership with agencies include knowing how to find opportunities, ensuring your rates work with their model, aligning your services to theirs, adapting to their ways of working, and helping them smartly and effectively service their clients.

Keep reading to learn more about this win-win partnership!

Why Partner with Agencies

Advertising and marketing agencies are everywhere. In fact, as of 2023, there are over 88,000 agencies in the U.S. alone {source}. While some agencies have a broad focus (these are often called “full service” or “integrated” agencies), others have a niche focus, whether it’s on a specific industry (e.g., healthcare or cannabis) or a specific marketing service (e.g., social media or paid advertising).

Because agencies typically have long-term relationships with their clients, (which can range from growing startups to Fortune 500 companies), they are committed to certain staffing levels. This means that they have to ensure that key functions (e.g., strategy, creative, client services) on a particular account are fully staffed. This helps them meet client contractual obligations – and opens up significant opportunities for freelancers if there are insufficient full-time team members to perform a function.

Today’s agency clients also expect a certain level of innovation and creativity. Whether they’re looking for a campaign to launch a new brand or a workshop to develop new products, they need best-in-class thinking, project management and creative ideas. To feed their appetite for top talent, agencies will often turn to freelancers who specialize in an area–or will simply bring new thinking to the table.

These are just a few of the reasons why freelancers looking to grow their book of business should seek out projects with agencies of all sizes.

How to Partner with Agencies

Know Where to Look for Opportunities

To find agencies that are seeking freelancers, you can peruse job boards (simply select “contract” for the type of opportunity), search LinkedIn (try the keywords “agency freelance” or “agency gig alert,” or connect with the person responsible for sourcing freelance talent. To find that person, you’ll need to vary titles by size of organization. As an example,at smaller shops a C-level executive may hire freelancers, at larger global firms there will often be a dedicated Head of Resourcing.

Another useful strategy is to reach out to agencies who are hiring for full-time roles. While they will eventually find the right fit for those positions, their postings indicate that there is an urgent account need and may be a way into starting a conversation about what you can offer.

Finally, you can also consider finding and joining various Slack and discord communities that connect freelancers with agency opportunities.

Adjust Your Rates Accordingly

If you’re used to partnering directly with companies or nonprofits, you may be used to charging project or “fixed fee” rates. While agencies sometimes have fixed fee projects, they typically leverage an hour or day rate model, meaning that they compensate contractors based on the time they spend on a given project or client. How best to arrive at your date rate? Take a previous project where you were very fairly compensated and divide the total fees you received by the estimated number of days you spent on it. And always offer a range (e.g., $x/day – $x/day) so you don’t undercut yourself!

Finally, if you’re looking to find standard day rates, there are some resources out there, including Yuno Juno’s report (UK) and Harlow’s freelance rates cheat sheet.

Align Your Services with Theirs

One thing that often deters freelancers from contacting agencies is how specific the titles can be. (“Behavioral Activation Specialist,” anyone?). But don’t let a little industry jargon deter you! Many of these titles have parallels to jobs and functions outside of the agency sphere. For example, a Behavioral Activation Specialist is someone who recommends ideas for influencing audience behavior through events, experiences and campaigns.

See? You got this!

Adapt to Their Ways of Working

There’s no denying that most agencies work at a breakneck pace. They’re in the business of servicing clients, and the demands and requests they get never stop coming. If you can demonstrate that you are good at juggling multiple requests and managing feedback from a variety of stakeholders, you’ll have a clear competitive advantage!

Help Them Service Their Clients

Last but not least, remember that what keeps agencies up at night is the same as what might keep you up at night. They also worry about how to acquire, satisfy and engage clients. Show that you work hard to keep your customers happy, and they’ll have peace of mind that you’ll help them do the same!

Build Your Dream Team in Harlow

Build Your Dream Team in Harlow

As freelancers ourselves, we wholeheartedly understand the desire to transform our businesses into lifelong ventures. We know that in order to achieve this lofty goal, we often find ourselves in need of additional support.

Let’s face it, trying to do it all on our own can be exhausting. We are firm believers that true success lies in recognizing our limitations and seeking assistance when necessary. And that’s where our journey aligns with yours. We have witnessed countless talented individuals like you, who are relentlessly striving to expand their businesses, turning to virtual assistants, subcontractors, and bringing on business partners to share the workload and maximize potential.

We see you, and we’ve heard you ask for the ability to bring those people into Harlow so you can manage all aspects of your business in one place.

And now we’re so excited to announce that based on your feedback, we’ve opened up Harlow so you can invite additional users into your account to collaborate seamlessly and unleash your collective genius.

Virtual assistants, subcontractors, business partners—bring ’em all in!

How to get started

From the settings section in Harlow, you can add users and determine the level of access you want to assign based on your needs.

  • Teammates:  Teammates have access to all the same great information you do, but are unable to view your billing & subscription details.  This profile is designed for a co-founder or business partner, or even your virtual assistant who might send out invoices or proposals on your behalf.
  • Collaborators: Collaborators are able to see tasks & time tracking associated with specific clients and projects you give them access to. This profile is great for subcontractors who are working on a piece of the project but don’t need to see all your financial details.

Once the new user has been added to Harlow, they’ll receive an email to accept your invitation and start working together. You’ll be able to assign tasks, keep an eye on hours worked, and fully support your clients, all from within your Harlow app.  Get started now.

Cheers to Continued Growth

Let’s raise our virtual glasses to this exciting chapter in Harlow and your entrepreneurial journey! Let’s celebrate the power of collaboration, the thrill of teamwork, and the immense potential that awaits when we combine our strengths. As you navigate the path towards success, remember that we are here, fully committed to fueling your ambitions and propelling you towards your dreams.

Are there other features that you’re dying for us to work on? Email us at support@meetharlow.com.

We take customer feedback to heart.

A Checklist for Launching Your Freelance Business

A Checklist for Launching Your Freelance Business

So you’ve decided to launch your freelance business. Congrats! You’re joining millions (yes, millions) of people who’ve chosen to work for themselves.

This tried and true path can offer flexibility, independence, and financial security — but there are some key steps you should take at the beginning to increase your odds of succeeding long-term. We put together this handy freelance business launch checklist to help get you on the right path. 

Freelance Business Launch Checklist:

  1. Form your LLC – Protect yourself from liability and increase your legitimacy by registering your business as a Limited Liability Corporation, or LLC. This helps safeguard your personal assets in the event a client relationship goes wrong, and it shows potential clients that you’re a serious, reputable operation.

2. Get your EIN – After forming your LLC, you can request an Employer Identification Number from the IRS so you don’t have to use your social security number to get paid. Each time you do work for a client, you’ll provide your EIN number.

3. Set up a business bank account – No commingling funds! Having a dedicated business checking account makes taxes so much easier — trust us. You’ll have all your income and expenses logged in one place. Many accountants and tax platforms can also automatically sync to business bank accounts for easy reporting.

4. Outline your elevator pitch – What are you offering? Who do you want to do business with? Answering these basic questions helps you get clear on your strategy, and developing a quick, digestible pitch will serve you whenever you get asked the question, “So, what do you do?” Casual conversations often lead to new clientele, and having a polished pitch at the ready is just good practice.

5. Define your pricing – What are you charging for your services? What does your fee structure look like? The next question after “What do you do?” is often “How much do you charge?” Defining your rates and your rate structure (hourly, project fee, retainer, etc) is another key step in preparing to pitch to potential clients.

6. Put together your proposal template – Grab that elevator pitch and pricing and combine them into your proposal template, which you can use over and over, tweaking based on the project. You can easily get started with one of Harlow’s six professionally designed and easy-to-use proposal templates, created by expert freelancers

6. Outline your contract and terms – What are your payment terms, late fees, and non-negotiables? Developing a solid, legally fit contract template is arguably one of the most important steps for new freelancers. Your contract is your source of truth for all projects. It’s the foundation you can refer back to if clients make unreasonable asks, miss payments, or otherwise take advantage of you. It sets expectations from the get-go. Sounds daunting? It’s okay, if you’re a Harlow user, we have a great contract you can use, put together by a legal expert who knows what you need covered. 

7. Curate your portfolio – Your portfolio will look different based on your industry and niche, but it might contain social posts, visual assets, articles, photographs — whatever it is that captures the quality of the work that you do. Portfolios don’t have to contain freelance work — they can also include work you produced or helped with as a full-time employee or contractor.

8. Put together your promotion strategy – How do you plan to get your first couple clients? Outlining your approach gives you a tangible strategy to commit to. Document the specific channels you’ll leverage (e.g. social media, job boards, word-of-mouth referrals) and the specific tactics you’ll use to maximize your reach (e.g. posting on social twice a week, creating profiles on three gig sites, telling one person about your work every day). Committing to this promotional work can help you build steady momentum and gain visibility quickly.

9. Start networking with other freelancers – There are bound to be ups and downs during your freelance journey. Having people around you who truly understand the challenges makes all the difference. Freelance pals can help keep you motivated and inspired, and empathize when you’re having a tough go of it. Plus, having friends who freelance means you may get some referrals for the gigs they’re not interested in or qualified for — you never know who will send a client your way.

Taking these steps at the start of your freelance journey will save you an immeasurable amount of stress later on and set you up for the kind of freedom and success you’ve been dreaming about. Every freelancer’s path is unique, but if you talk to the most seasoned solopreneurs, they’ll all echo similar advice: Take care of the foundation now. You’ll thank yourself later. Each little step you take is like a vote for creating a more abundant future. Your confidence will increase as you go, and soon you’ll look back with gratitude for how much effort you put into creating the life you want for yourself.

If you need support and resources along the way, Harlow is here to help. Our intuitive freelance tools can help you build a foolproof business foundation, onboard new clients, manage your day-to-day tasks, and get paid. Sign up for a free trial to get started today, and check out the dozens of freelance resources we’ve created for new solopreneurs like you.

Office Hours: Mastering Mindfulness

Office Hours: Mastering Mindfulness

Freelance writer, editor, and business coach Jenni Gritters joined us as our guest for our May Harlow Office Hours Zoom Q&A, Mastering Mindfulness, where we discussed developing a mindfulness routine as a solopreneur, prioritizing personal well-being, setting boundaries, and more.

Tune into the recording here:

 

 

Jenni works with fellow solopreneurs and small business owners on writing projects and strategic business planning. In addition to her coaching and freelance practice, Jenni has a monthly newsletter called Mindset Mastery that’s full of real-life stories and exercises for solopreneurs who want to prioritize their well-being and incorporate mindfulness into their day-to-day.

Follow along with Jenni on Twitter and LinkedIn!

 

Transcript: 

Andrea

Harlow’s an all-in-one freelance tool as well as a community and our goal is to help freelancers grow thriving businesses. With us today is Samantha, my co-founder, who is on mute because she is sick and not well today, and Madi, our wonderful Community manager who a lot of you are probably familiar with.

Before we dive in just a couple of housekeeping items – I know a lot of people couldn’t join us today, so this session will be recorded. If there’s somebody that you want to send this over to, we’ll send over a link to the recording. Afterward this session, it’ll be available on YouTube and our website. 

Today will be a 45-minute session on mastering mindfulness and prioritizing your well-being with the amazing Jenni Gritters. We’re so excited to have you with us today! We have a handful of questions that were sent over to us beforehand that will go ahead and start with, but if you have any questions during this Q&A, please drop them in the chat or you can raise your hand using the raised hand icon. We’ll call on you and we’ll let you chime in so can participate in any way that feels comfortable and good to you.    

Before we get to the questions, Jenni, would you mind giving a quick intro and telling everybody a little bit about yourself?

 

Jenni

My name is Jenni Gritters and I am a business coach for freelancers and creative entrepreneurs, so most of my clients are individual workers – most people are solopreneurs, and a lot of them are freelancers. I’m also a freelance writer and editor. My background is as a journalist, so that’s how I started my career over a decade ago. Things have changed a lot but I still do a lot of writing. I also live in Central Oregon with two tiny children –  an almost one-year-old and a three-and-a-half-year-old. So, my life is very full. I work mostly part-time or three-quarters time depending on the week. I also have a background as a yoga teacher and a meditation teacher, too, so you’re going to hear all these things kind of married together in the way that we talk about running a business. 

Today, my focus on running a business is really teaching people how to run sustainable businesses that work through seasons of life that are challenging, difficult, or complex. We all end up dealing with those at times and sort of prioritizing our life over our business and having a relationship between our life and work that feels really good.

At the end of this session, I’ll share more resources and things about how you can you can work with me in the future. But, yeah that’s me in a nutshell! 

 

Andrea

Awesome! I feel like you touched on this a bit in your freelance interview series, but our first question for you is what does mindfulness mean to you and why is it so important? 

 

Jenni

Of course! That’s a great question. So when I think of mindfulness, I think of being present and literally noticing what’s going on and being mindful. I would say that that’s very counter to the way our culture teaches you to work. You know, the hustle culture mindset is pretty opposite of being mindful. You’re going going going, you’re moving really fast, you’re often not checking in and, to me, running a sustainable business is about actually checking in and being present. Having a lovely life is about experiencing the present moment. So, to me, when I say mindfulness I think of being in the here and now, and when I teach my clients to be more mindful about their businesses, they’re also able to be more intentional about what they’re building.

So mindfulness sounds like this “woo-woo” word, but, I think for a lot of my clients – and for me – it’s a weekly check-in of how things are going, how I feel in my body “is this working, what needs to change,” and so on. It’s having moments where you’re touching down on Earth instead of just speeding along and it’s a different approach to running a business. Frankly, it’s not what we’re taught in school and it’s not what you would learn at a university. It’s really counter. But as a person who has a lot going on in my life and someone who has mental health challenges – I have a panic disorder and have two young kids – I can’t move at that pace and not check in, or I end up in a corner where things are really compressive and I feel like I’m not doing the type of work I want to be doing. So, when I say mindfulness, that’s what I mean – sort of that check-in and that awareness. It’s what we learned in our first jobs, right? Be reactive, if your boss needs something, get it to him immediately. I personally carried this mentality with me into freelancing of “Oh my gosh a client needs something they’re gonna think I’m terrible if I don’t respond right away or if I’m not like on Slack 24/7”. For me, it was really hard to let that go and put in place some boundaries. 

 

Andrea

What inspired you to really focus on this mindset shift in your coaching practice and your business?

 

Jenni

By doing the opposite. My very first job was at a viral media company and I was working probably three people’s jobs in one person’s body. I was that person that you could go to to ask questions and I would know the answers. I would get it done really fast and so much of my identity was really built around reactivity and it fried me. So I worked at that job for two years and I left without a job to step into because I literally could not keep going. My mental health was suffering, my body didn’t feel good, and I was on a laptop for 12 hours a day. That was eight years ago I would say it’s been a very slow evolution and I still, when I’m stressed, will step back into that reactive space. Again, it’s been a slower evolution over time to sort of dismantle some of those thoughts, like am I still going to have good work? Am I still going to have clients if I slow down a little? As my life has gotten more complex, it’s almost become like I don’t have a choice anymore. I do have to use these tools and, frankly, I get a lot of people in my coaching practice who have the same story – they’re burnt out and they feel like

they’re running a business that’s not exactly aligned with their needs and they can’t figure out how to make the switch. So, I started teaching this over and over again and eventually realized that this happens about two to three years in for most people in a freelance business – the reactivity, the being always available –  these things aren’t sustainable long-term for most people.

 

Andrea

How do you incorporate mindfulness into your routine and into your business?

 

Jenni

I have a lot of what I call “touch points.” I’m really not a lover of habits because those are very rigid in most people’s minds. Every day I wake up and do the same thing and so on. I’m not the same person with the same needs every day, my children don’t wake up at the same time every day. For me, having those very regular concrete practices doesn’t work. So, I have rituals or touch points. I do a lot of walking, which is one of the things for me. It’s very mindful, it gets me back into my body, and I get my best business ideas when I’m moving. That’s a mindfulness ritual that I have Sunday evenings. I sit down and reflect on what I need to do for the week ahead which is also a mindful ritual because I’m not just planning my days based

on my inbox, which is so easy to do. But, I’m actually figuring out what is the most meaningful work I can be doing. I also stand up and try to take a deep breath every hour. Sometimes I need to shake out my body because I’ve been holding it weirdly or because I’ve been on Zoom. I also do a yoga nature meditation every night before bed so I can slow my brain down. Those are my touch points when I’m working with people, like “What are your full feet back on the ground touch points throughout the week?” and those will be different for everybody. We don’t all need to have a fancy morning routine, and, for a lot of people, that actually is not waking up at 6:00 am to meditate and drink warm water and do yoga. I wish it was! But it’s more frustrating than helpful oftentimes when we try to slot ourselves into these predetermined ideas of what would be good for us because it’s so individual and about what feels good to you and what slows you down.

 

Andrea

Do you have any recommendations for implementing mindfulness techniques to help manage clients? 

 

Jenni

Yeah, this is where the reactive versus intentional shows up in your business shows up. People get offered an assignment and you say “yes” right away. It’s reactive and that’s because that is how you have probably run your business since the start. It’s like survival and so the way that we start working in that mindful pause is by taking a moment between the email that says “do you want to do this work?” and your response – there’s a Victor Frankl quote that states that between stimulus and response, there’s a space and in that space is where there’s freedom. So, we’re not robots, things don’t just happen and we respond, there is a moment, and in that moment between the project offer and the yes – or no – is where you start to get a little more control. I usually help my coaching clients figure out a little checklist of questions to ask during that pause, so you train yourself to turn off your email, put your email on pause, or have a canned email that says something like, “I’ll get back to you in 24 hours” then, you go for a walk, then you come back and there are these questions you ask: 

Is this project aligned for me right now? 

Is the pay right? 

Do I want to do this? 

What would be the cost of doing this? 

So, you start to sort of interrogate to determine if this is working for you. That’s the first little step that I have people take toward moving in the direction of being a little more mindful and intentional.

 

Madi

I love that advice. I’m a yes girl, I say yes to everything very fast and that’s always been something that I do. I’ve noticed that especially in friendships and personal relationships I’ll sign myself up for something even if I don’t want to do it and then I  dread it. So I think that

Advice resonates in so many different areas of your life. Take some time step away and really think, “Do I want to do this for real or am I just saying yes because I think that that’s what’s expected of me.” 

 

Jenni

Yes, because it’s safe to say yes, too, right? I think for a lot of us that’s been our training. I didn’t grow up in a family where you would really say no and it seemed like there were consequences to saying no, so it is sort of training your nervous system in little ways with friends and relationships and things like that so you feel safe. Also, then you don’t have to cancel last minute after dreading it for five days right? 

 

Madi

Or go and be in that mindset that you’ve been dreading it for so long that there’s no way you’re going to have fun and you’re also gonna kill the vibe for everyone else because you’re already in that negative headspace. 

 

Jenni

Yep, exactly and that’s what happens with clients, too, right? The drag of the dread means projects take you longer, you’re not making as much money, and your business starts to slow down. It’s also a bad business decision to say yes to things that are misaligned and burnout is a result of misalignment. Burnout isn’t just because you’re working too hard, it’s connected to your value system and doing what feels good to you, and then you’re doing something that is not aligned with that and it erodes and starts to feel really horrible. Your nervous system doesn’t feel right. I always tell people that it’s not selfish, it’s actually better for everyone involved. There are always freelancers out there who might love that project, even if it’s not right for you. But it is a tough switch to make. Saying “no” is really hard for most of us. 

 

Andrea

I definitely have more of a scarcity mindset when it comes to freelancing. I get so scared that

the next thing isn’t going to come along, especially in this market right now. How do you stay true to yourself when you know you should do something, but you’re terrified?

 

Jenni

You figure it out and tell me! My best advice is this – sometimes you do make the decision and you feel really good and then sometimes it feels safer to take the thing anyway. It’s a both

and. One of the exercises I’ve been working with lately with clients is that abundance is a very squishy word, right? And scarcity is the idea that there’s like not enough and abundance is the idea that there’s endless everything. We’ve started to work on noticing abundance in other parts of our lives because scarcity is a very capitalist thing that’s ingrained in our entire way of being. So your brain is not trained to even have an awareness of there being enough, that’s not normal in terms of the way we live. But starting to notice it like “Wow look how many trees there are!” or “Oh there’s enough air to breathe,” you know like those basic things start to switch your brain just a little bit and then you also take those small risks, right? You’re not saying no to the $2,000 thing, you’re saying no to the $500 things, and you start to get more used to it, but it’s really a complicated cocktail. This is why coaching is great because we sit for an hour and dissect what your brain thinks is gonna happen and whether or not it’s true and what you would do if it happened. Walk down the road a little so you feel like you have a fallback plan, too. 

 

Andrea

How has practicing mindfulness changed your business? 

 

Jenni

My son was born three months before the pandemic started, and I had a really rough pregnancy. I had PTSD after he was born, and he was in the NICU, which was genuinely horrible. I couldn’t go back to work in the same way, unsurprisingly. The pandemic added another layer of complexity. The more I did internal work and practiced presence, the more I realized I had to change my business model. I worked 15 hours a week for the entire first year and a half of his life and still made enough money. I had to make intentional choices about who to work with and who not to work with.

Adjusting my business to match the season I was in has changed my business structure over and over again. I’ve made frequent pivots, such as leaving the company I was running with Houdinien. I adjust my schedule, client load, and the work I’m doing based on my capacity and needs. The result for me has been frequent pivots, which is complex but also the benefit of running a business is you have that choice, you have that ability. So, do I need to turn up the volume? Do I need to turn down the volume? Do I need different clients to meet these financial needs? It’s like those little practical questions that adjust my schedule, my client load, and the work I’m doing based on the capacity I have in my brain. I do a lot more coaching now because that’s the season I’m in, but that may not always be true. 

 

Andrea

Are those small decisions and pivots happening in real-time as you’re running your business, or do you actually schedule these reflective periods where you analyze what’s been going on and what you need?

 

Jenni

I do a lot of reflection because otherwise, I won’t notice necessarily. I will feel sort of dread and frustration, but I won’t know what actively I need to do to fix that unless I sit down. I have a very structured process. Once a month, I sit down offline, no computer, no phone. There’s a Bookshop in my town that has an attic, so I go sit in the attic with colored pencils, and I ask myself these questions: What is working? What’s not working? I audit my clients, figure out what my capacity needs to be, how many hours do I actually have, and what’s my brain feeling like? Based on that, I’ll make a little to-do list of things to tweak. I don’t think it’s possible to make these changes when you’re in the forest; you need to step back a little to see what’s going on. This is what I do in coaching too, so when people come in and do business audits, that’s what we’re doing. We’re asking what’s working, and what’s not, and then we can make little tweaks about once a month.

 

Andrea

Talk to us a little bit about boundaries and what boundaries you’ve set up with clients to help you and how you use those boundaries to protect your own well-being.

 

Jenni

Boundaries are hard for most of us, and we often think of them as brick walls and “None Shall Pass,” and then somebody tries to, and we get really angry. The way I like to think about boundaries is that it’s kind of a negotiation. So, you’re going to put your needs on the table, your client’s going to put their needs on the table, and then you’re going to figure out what works for you. I do have boundaries around availability. I am not available in the evenings to my clients. I say I’m available Monday, Tuesday, and Wednesday from 10 to 3, and that’s when I’m going to get emails from them, and that’s when I might be able to respond. Otherwise, I have a 24-hour lag time, basically. That’s in all my emails, so that’s a clear boundary that I have because I have small children, and they are with me On Thursdays and Fridays most of the time, so that’s important to me. But again, sometimes there are clients who have needs outside of those hours, and I’ll work with them to figure out how to accommodate those needs without taking something from myself, basically. So, that’s important to me. I really like to work with people who are kind, so I will sometimes say no to projects or work in a coaching relationship if someone is abrasive or makes me feel not great. I try to protect my emotional well-being in that way.

Then I have a lot of boundaries in the workplace around how many rounds of edits clients get. That’s all showing up in the contract. When are you going to pay me? How are you going to pay me? What’s the length of this project? There are some very specific guidelines that I have with my clients to make sure that I am protected, and that we have similar expectations for what’s going in. Again, I’m offering what I need, they’re asking for what they need, and we’re sort of creating a tapestry of needs in a contract. So, that feels important to me too. That’s why contracts matter.

 

Andrea

Yeah, definitely. We put a lot of things in our contract around that. And Samantha is always very good at creating boundaries around communication as well. Like, I’m not going to respond, we’re not going to join your Slack room. We can have a dedicated Slack channel, but we’re not going into your company’s Slack because we would never get our project done and just be reacting. 

 

Jenni

Yeah, exactly. So, I don’t do attending meetings. I don’t want to be involved in the company or whatevers going on. I’m like a hired hand. I’m going to come in, I’m going to do the thing, and I’m going to leave. So, those are the questions again that, like, when you take that pause between the offer and the yes, sometimes the answer is maybe, if. That’s this list. Maybe if I could do this project in two months and I had three weeks to do it and you were paying me this and the communication was XYZ, then it would work for me. And that’s what you pitch back to them. So, it is part of that. I call it your business rule book. Most of my clients will create a little business rule book that they have on a sticky note in their computer so that when they get in those moments, they’re reminded of, “Oh, those are the things that are important to me so that this project feels really good.” Not every project does, but most of them do with that intentionality in place. 

 

Andrea

Yeah, I love that. That’s a good idea to just write it down.

 

Samantha

Well, I was just thinking about Andrea and my previous experiences, and for us, toward the probably the second and third year of our freelancing career was when we started including a lot of those boundaries in our contracts and actually putting them in writing. But for us, we really had to go through some mishaps to get to the point where we started including those things, right? It was like a learning experience. Okay, and the next contract we’re going to include this, and the next contract we’re going to include this. So, I was just wondering if that’s what happened to you. Did you kind of Have to experience a mishap and then set a boundary, or did you think through your boundaries very clearly from the early stages? 

 

Jenni

Oh no, I only learned them from them being stepped on because I felt angry, right? Because when you’re angry, it’s because the need hasn’t been met, and that’s a sign that that’s a boundary you probably want to set with a future client. I’m thinking about, like, I had two or three clients right when I started freelancing who were just the worst fit for me. I mean, everything they were asking me to do, the way they were communicating with me, all the things, it was just not good. And I made a lot of money from those projects, but it wasn’t ultimately a fit. So, I think you’re exactly right. The only way to learn it is through not getting it and then realizing you need it. And that is most of the people who come into my coaching room around two to three years. That’s why this is the conversation that we’re having, right? What got you here doesn’t get you there. And at two to three years, you have enough confidence usually that the process, there are clients out there who are going to meet your needs that you’re willing to start setting some of those lines in the sand, if you will, with who you’re going to work with and who you’re not going to work with.

 

Andrea

Do you have any recommendations for freelancers that are at that exact point, right? They’ve hit this mark of like, “Okay, I know I can be successful, but man, this isn’t sustainable. Where do you start?” 

 

Jenni

Yeah, I’m actually running a coaching group this fall for this exact group of people because I have a long waitlist, and like most of them are in this space. The group will be called Sustain. If you follow me, you’ll see information about it. It’s a monthly program. But I start with asking some of those big questions about what you want because usually what you want has changed two to three years in. What you wanted at the beginning was to run your own business, and you did it because now you’re three years in. However, now it’s done enough. You know, that was survival. And so, what’s next? And so, we’re asking some of those more significant questions. What do you want? What do you care about? What do you value? What feels good? What are you excited about? Some of it is that self-interrogation again, like mindful awareness. And then we’re building those thoughts and needs into your business.

So, the question is, okay, which of these clients meet those values? Okay, this one doesn’t, so we’re going to make a little game plan on how to pull them out and recruit a new client. Usually, in this phase, there’s a need to find new clients because the clients who worked for you don’t work for you anymore based on pricing and the way they treat you. There’s a need for a different business infrastructure usually, in terms of your schedule, in terms of the way you’re invoicing things like that because you’ve sort of been making it work, and now you need something that’s going to work for like 10 years. And then we do a lot of planning. What’s going to happen in six months, nine months? What big projects are on your radar, and how do you start picking at them? This is when people start touching on some of those ambitious creative projects, usually books, you know, something they want in their portfolio that they don’t have, so there’s a lot of stuff.

This is why I’m going to do a group on it, and every month I’ll have a different theme because there’s also a lot of money stuff that comes up at this point too in terms of rate pricing, confidence, all of “I want to make more money, how do I do that?” All of that is wrapped up in getting your needs met, well, so hitting the financial things. So, it’s very multi-pronged. I could talk about it for a year, which is why it needs to be a program, but most people hit this point two or three years in. It’s almost everybody I know, they do.

 

Samantha

One, I love that you’re running that group and that it’s called “Sustain.” It’s just like a really, really beautiful and I remember hitting all of those exact same pain points in our business. Can you talk to us a little bit, you know, outside of that group, who kind of hits these pain points at year two or three? Where else are your sweet spots for coaching and helping people bring mindfulness in? Are there other specific moments in the journey for freelancers and small business owners that they could really benefit from coaching? What does that look like?

 

Jenni

Yeah, so the two programs I’m launching this fall, one is “Sustain,” and then one is a program called Build. And the idea is that most of us just kind of go flailing into starting a freelance business, and like, it works, but also then you hit three years in and you’re like, “I really need to change something.” So, the “Build” program is oriented to doing a lot of the stuff at the outset, so not just building a business and figuring out your services, but also figuring out how to build a life adjacent to your work and having those things be married together. So, it’s a four-week program, it’s one-on-one coaching. I find there’s a lot of benefit in setting yourself up for these things right away. And a lot of us didn’t have that ability, but because so many people are getting laid off and getting requests for this all the time, it’s really important to me that it’s not just business 101, it’s also mindful awareness of what you care about and building something that will last. So, that’s happening.

 

I do a lot of business audits with people as well throughout, and often those are annual. And I think that’s a really good moment to get somebody else’s subjective brain in the picture because working alone is really hard, and you get a little bit tunnel-y, and so having someone else just look at your business structure once a year and talk with you about what you want and need is wonderful, worth every penny. I do a lot of that annually with people.

 

And then I do have a small subset of people who have hit the 5-6 year mark, who are scaling up into agencies or adjusting their business models in a variety of ways to build passive revenue streams, you know, kind of do things that are more… I would call it scaling. And so, that is a point that people usually hit that’s a little variable, somewhere between 5 and 10 years, where they just kind of actually want a different career, frankly. They want the size and shape to be different. And that is also where you need a lot of coaching because that level-up is big in terms of money and hiring help. I’m actually in the midst of doing that in my business, and so I’ve been doing a ton of coaching because you need someone else to help you feel grounded as you’re making partner like a thought partner to sort of help you figure out how to jump over that little liminal space.

 

Samantha

I love that so much because you can get so in the weeds of your own business, right? It’s so hard to take a step back, even when you’re making the time to reflect, right? Even when you’re, you know, going up into your attic space and bringing your colored pencils and being really thoughtful about assessing your business, it can be really hard to do that on your own and think bigger without having someone there to challenge you and ask the right questions. So, I think that’s great. I think the annual review would be really beneficial. 

 

Jenni

Yeah, I mean, you get that in a full-time job, right? You get a point to reflect and say, “I grew these skills, and I’m proud of this, and this thing was hard, and this is what I want to do next year.” And so, that is kind of what this is. You know, I think that’s the hardest part about freelancing is the lack of structure in terms of advancement, and so that is the role I play for a lot of people, right? Like, you don’t have a manager anymore. I’ve worked as a manager in full-time jobs. I was always running teams. If there’s a similarity there in terms of the reflective sort of like somebody else who’s not in your brain, the thing that just is so… It’s so good. It’s so important. That’s why I love doing this too, watching people’s businesses jump is really fun, frankly. 

 

Samantha

I love that. When you start talking about mindfulness and reflecting on your business and doing these assessments, it can feel really overwhelming. And so, if you had to, you know, talk to everyone here and just give them advice on just like, what is the simplest way to start dipping your toe into being more thoughtful with your business. 

 

Jenni

That’s a great question. The simplest way is to pause in the middle of the day and notice how your body feels. Like, close your eyes for five seconds because our brains have about 20% of the information, and our bodies have about 80%. And so, oftentimes, even if mentally you’re not noticing because there’s an inertia that’s happening and you’re just going, your brain is not really tuned into that, your body will have some sort of tell if things don’t feel very good. For a lot of us, it’s like, “I will keep my shoulders here and it will protect me,” or like, you’re not super breathing, your stomach feels a little weird. So, that is like a very basic way to just start noticing what’s happening. And that’s my question, it’s really, “What’s happening right now?” That’s the small version of the big question. And then, yeah, like you get into sitting down for 45 minutes and asking, “What’s working? What’s not working? What do I love? What do I hate? What am I dreading?” Some of those questions, but really, what’s happening?

 

Samantha

I love that. I think I have those moments often where I’m like, “Oh my God, why do I feel like if I don’t stretch right now, my body is going to absolutely snap?” Oh, it’s because I’ve been sitting in this stressed pose for so long because I can’t actually solve this problem right now, so I need to play. 

 

Jenni

Yeah, but there’s inertia that makes that actually quite difficult so it’s like this training thing that we have to train ourselves to do to take a second. 

 

Samantha

I know we’re getting to we’re about 35 minutes in so we’re gonna we’re getting kind of to the end of this, but anybody else here have any questions for Jenny? I know we’ve dug into a lot, but any questions, nothing’s too big or too small. 

 

Tess

I’m wondering if you have any tips for remaining mindful when one is stuck in a project that perhaps five or four months ago when we signed the contract was serving our needs then and there, but right now really isn’t, and we have to see it through, but for God’s sake, I don’t want to. I can’t. This isn’t serving me right now. Like, how do you deal with a situation like that?

 

Jenni

Yeah, it sucks. I’ve been there. Everybody I know has been there. The frustration is real. So, in a coaching session, I would ask you a few questions. Like, one is interrogating that idea of, do you have to stay? And what makes you think that? What is the evidence to suggest that you have to stay? What is the evidence to suggest that you don’t have to stay? And we work with that a little to make sure that you do have to stay stuck in it. If the answer is yes, then it’s a question of, like, how are you gonna feel good about the rest of the time there? What boundaries do you need to set so you can get your needs met during that final month or whatever it is?

Sometimes I work with clients who realize that the tax of staying for that extra month is actually not worth it because it has such a drag factor in your business. So, you get another freelancer, and they step in for you, and you leave, and you risk making someone upset. That is option number one. But I do think there’s this question of, like, okay, so what do I need to get through the next month or however long it is? Sometimes the answer is distraction. I was pregnant and horribly sick, and finally, my therapist said to me, “You know what, Jenny? There’s a lot of value in just distraction.” I think we’re taught that distraction is like running away from the sensation, sometimes yes, but sometimes also it’s necessary if something is really bad. And then, I always want you to have something in the mix that does feel good. So, it’s not just like you’re not just tunnel-visioned on this tough thing, that there is. It feels like there’s a future because when we’re in survival mode, it’s hard to see the future.

So, we talk a lot about what’s coming and how can you start to move towards that right now so you feel like there’s momentum for the exit. That’s what I would say. It’s a… Someone told me the other day too, this type of thing widens your window of tolerance. While it’s uncomfortable, it does mean that you’re gonna be able to tolerate a lot more in the future, and that is really a silver lining, for better or for worse. So, I don’t know if that answers your question quite. I mean, it’s just solidarity because it sucks, but there are mental things I think that you can do to sort of work through. Like, where do you have control here is basically what I’m asking you, right? Where do you have agency, and what could you do about it?

 

Tess

Yeah, I feel like I’ve been so conditioned to just tough it out, you know, from being an athlete or just a hard worker in school. That’s just the mode i enter in so even when the project or thing that isn’t serving me is over, I’m just crushed by it. 

 

Jenni

If your body and brain are used to the suffering mentality, that is a slow process of unlearning. But, you don’t have to suffer – what a weird concept! Quitting can be incredible. I work with a lot of people who have fired clients or left things and it is the absolute best thing they could’ve done for themselves. But, someone is also still mad at them because they left. And that’s hard to tolerate but it released them from a structure in their business that was locking them in. If you did leave, what would that look like, feel like, or so on? Reflect on that.

 

Samantha

I remember the first time Andrea and I had to break up with a client. It was daunting and a really big project. It was people that we really liked but we were not aligned on the direction and there was a lack of focus there was a lack of feedback that was being given to us like we just got really really off track and we could not do the project. At this time, we actually didn’t have a termination clause in our contract which that’s another mishap that we learned from that we include. But I remember how hard it was you know. Andrea and I really agonized over it, right? We had lots of phone calls with one another being like how are we gonna do this, what are we going to say, how do we maintain these relationships, but at the end of it we’re like we’re going to actually lose these relationships if we keep pushing forward with this project and charging them and nobody’s happy with the outcome. The only way to actually maintain these connections and make this work for everyone is to recover this relationship. 

 

Jenni

Tess, I’m thinking about I fired a client a few months ago and I literally walked outside afterward and threw up. I’m not saying that this is pleasant, right? It’s tremendously difficult and you can still do it. It was a misalignment, it’s like what Sam said, I love the person but the project was absolutely wrong for me and it would have taken so much for me that it was not worth it. It would have taken time with my kids and it would have meant I couldn’t make more money. It was all the things and these things are just so difficult and you actually can handle them when you have a tool kit available to you and a support system that helps you manage your anxiety that helps you rethink. This is like coaching and therapy and all the things, right? You don’t just want to cut ties and then flounder around alone you need people around you, but it’s also liberating as much as it is miserable. Yeah, Sam, I feel that deeply like you have to leave to maintain the relationship. Andrea, did you have one more question? 

 

Andrea

I did because you touched on this a little bit in your interview and just any like schools and apps and small little things that you use to help remind you and bring you back to mindfulness in your day?

 

Jenni 

Yeah, great question. There are a few podcasts I love and one’s called Pulling the Thread, that’s very philosophical and kind of reminds me of big themes insight timer has been really great for me and a lot of my clients it’s a free app that has all kinds of meditation breath work Yoga Nidra is something I do a lot I mentioned it like helps me go to sleep because my brain likes to ruminate on work questions and so Yoga Nidra is a technique that is like very much brings you back into your body I fall asleep in the middle which is wild for someone who usually takes an hour for me to fall asleep uh so those are two key ones. There are a lot of books I love things like that but I think insight timer would be the one I would offer to people and then pulling the thread is like a good perspective giving thing. And, honestly, being in community with other people who are talking about this sort of style of business and work on social media wherever you find your community I think is something that has been so important to me uh it’s this again is like pretty counter to what a lot of those pros are talking about and so you need to be surrounded by people who can support uh the idea that you might fire a client right or something like that. You need a support system and that to me is actually like a mindfulness tool that is so important you need people to bring you back down and back into your space with people who love you and are cheering for you.

 

Andrea

Awesome! This was such a wonderful way to spend 45 minutes thank you so much for your time  Jenny and before we take off do you want to tell everybody where they can find you and to reach out if they have any questions or want to learn more about your coaching services?

 

Jenni

Totally! I’ll drop my email or my website in here and my newsletter I think those are the two best places although I’m across all social media at Jenni Gritters. But my website has a list of some of those coaching offerings those are opening up in the fall so you can just join my waitlist and you would get information about that, and in my newsletter, I talk about this every week. It’s free so pop in there there’s always reflective questions it’s like one of my favorite things I’m doing right now it’s such a creative like generative space for me so I love to be having those discussions in those places what does it look like join a business like this why is it hard like Tess I just wrote one about firing a client so you can go in there read it but yeah I would love have you all hanging out there and then I’m on Twitter and Instagram and the places. 

 

Andrea

we’ll include all of this stuff in our follow-up email and if you guys have any questions for Harlow or Samantha, myself, or Madi, feel free to reach out directly. We’re on all social channels. If you have any input on these office hours sessions, please don’t hesitate to reach out and give us that feedback thanks so much.