Managing Inconsistent Income as a Freelancer

Managing Inconsistent Income as a Freelancer

This is a guest post contributed by Indiana Lee. Indiana is a freelance writer from the Pacific Northwest who often writes about business, leadership, and marketing. Connect with her on LinkedIn.

Freelance work is becoming increasingly popular, and it’s no secret why. Contracting yourself out as an experienced knowledge worker with a refined set of skills essentially makes you your own boss. You can make a living off the work you do best. You choose the projects, you fulfill your obligations on your schedule, and over time, you build a brand for yourself that draws new clients in.

However, what often gets undersold is how difficult it can be to work as a freelancer, at least initially. The market is crowded with would-be freelancers looking to trade on their skillset. Standing out amidst the herd isn’t easy without a detailed resume of accomplishments and references. Plus, work can be inconsistent in both pricing and quantity — some clients want their contractors to heft the world on their shoulders for pennies on the dollar, while others pay well but provide work only seasonally.

If you truly want to become a full-time freelancer, you have to prepare for the inherent uncertainty. You need to ensure that when work isn’t available consistently, you can still cover expenses and live semi-comfortably. If you aren’t sure how to do that, you’re in the right place: This article will give you tips and tricks you can leverage to coast during financial uncertainty and, through diligence and perseverance, realize your dream of full-time freelancing.

Create a Budget

Your very first step is a basic but often overlooked one: Know how much you need to make. Creating a budget will give you a month-to-month breakdown of finances based on your total net income, obligations, and expenses. Ideally, your budget should act as a continual reference point to track your financial health, especially for freelancers whose income may vary week to week. You can check your budget to identify and plan for months when your income after expenses is lower.

However, a budget is only useful if you keep it realistic and stick to it. And let’s be real — the average person isn’t great at following a diligent budget. But it’s an essential admin task for freelancers. Best practices for budget maintenance include:

  • Projecting income based on available tasks
  • Eliminating unnecessary expenses, like digital subscriptions and takeout
  • Automating utility payments and estimating future ones by tracking changes over time
  • Leaving room for payments on credit cards or other outstanding debts
  • Putting money aside monthly for health and transportation emergencies

Keeping a consistent eye on your budget as income varies is the best way to ensure your bills will still get paid, even during economic stress.

Minimize Your Expenses

But how do you deal with it when monthly expenses, like internet bills or utility payments, become unbearable? With inflation on the rise, chances are your expenses will also rise over time. Unfortunately, utility bills are a necessary expense, not just for comfort, but for work too — especially for those of us who work from home.

Fortunately, in some circumstances, you can negotiate your bills down, making them more affordable. Your internet plan, for example, may included unneeded features or a higher-than-necessary data cap. Try conducting research on competitor pricing and calling your provider to negotiate your monthly price based on market rates. You might get a lower offer or find a plan that better suits your needs — all without spending extra on “features” you don’t need.

Utility bills can be negotiated similarly, as utility providers are also guilty of including “services” and fees you don’t use. Keep a close eye on the services you’re paying for and make sure to reach out if something seems amiss.

    Diversify Your Income Streams

    Finally, if you find it challenging to secure a steady stream of clients in your niche, try expanding your service portfolio. Look into other markets that might fit your particular skillset. Ask existing clients if there are adjacent projects or tasks you can help with. And dig into unexplored niches in your field. These tactics can help you widen the net and find new income streams when your main sources dry up. Creating multiple income streams is also one of the best ways to create a freelancing career that endures. Once-in-a-while major projects will only carry you for so long. Building a steady foundation takes time, but it’s worth it in the long run.

    Future You Will Thank You

    Making your way as a freelancer is an exciting and sometimes daunting adventure. It pushes you to think more strategically and creatively about all facets of work. And that’s part of why we choose this path, right? We get to call the shots. That includes the day-to-day choices that might seem small, but that add up in the long run. Make sure you’re setting yourself for success by thinking of future you. Follow the steps above, and you’ll gain a bit more control over your financial picture and prepare yourself for a more easeful work life.

    Creating an Effective Out-of-Office Strategy for Freelancers

    Creating an Effective Out-of-Office Strategy for Freelancers

    This is a guest post contributed by Indiana Lee. Indiana is a freelance writer from the Pacific Northwest who often writes about business, leadership, and marketing. Connect with her on LinkedIn.

    Freelancing gives you the freedom and flexibility to set your own working hours and take time off when you need it. You don’t have to ask your boss for a lunch break or get vacation time approved. You can devote as much time to leisure as you’d like, so long as you get your work done. The flexibility can be incredible. And if you want to maintain positive relationships with your clients, an effective out-of-office strategy is key.

    Letting your clients know when you’re unable to work will set their expectations and safeguard your reputation as a trusted freelancer. And it doesn’t have to be difficult. Adopting technology like automated emails and virtual assistants can help you “work” when you’re away from the desk too, with little to no oversight. This is key if you rely on a regular flow of new clients and need to keep communication constant, even when you’re on break.

    Below, we’ll explore some of the basics of a solid out-of-office strategy.

    Planning a Break

    If you’ve been working for yourself for some time, you know that taking a true vacation is easier said than done — particularly if there’s good money to be made at work. Freelancers don’t get PTO or sick days, so every day you take off can put a dent in your income.

    However, failing to take breaks will only lead to burnout, reducing your passion for work and damaging your health. Burnout can be a serious issue, particularly if you work in a creative field like graphic design or content writing, where you need to be firing on all cylinders.

    Rather than waiting until you fall ill, get proactive about taking vacation as a freelancer. Plan a trip weeks or months in advance. Start by creating a calendar based on your upcoming project deadlines, then work backward to identify the best dates for you to travel or rest.

    You can mitigate any negative consequences with effective project management skills like:

    • Communication: Send out an email letting your clients know that you’ll be away from work for a while, so they can plan accordingly. You may not be an employee, but giving them a heads up is a great way to foster transparency and build trust.
    • Time Management: Once you’ve set your dates, work to wrap up any projects and key tasks ahead of schedule. This reduces your stress and gives you some wiggle room to complete the last-minute work that inevitably crops up before you step away for an extended break.
    • Organization: Be kind to future you. Organize your existing projects so you can hit the ground running when you return to work. With a clear picture of what’s waiting for you post-vacation, you’ll be able to stress less and relax more.
    • Budgeting: Make sure to invoice your clients before you leave, or schedule invoices in advance before you take time off. Ensure that you have a steady inflow of income by planning a vacation budget too, so you don’t have to worry about over-extending.

    A little planning and preparation can meaningfully improve the quality of your time off. Knowing what lies ahead will help you truly rest and recover, so you’re actually nourished and revitalized by the time you get back.

    Automating Key Tasks

    Automation is foundational for freelancers who want a life outside of work. Simple tools like out-of-office replies can keep your business humming along even if you’re thousands of miles away. Plus, the consistent communication shows your clients that you’re serious, dependable, and trustworthy — all important green flags in a freelancer.

    Automating basic tasks offers peace of mind for you too. You don’t have to worry about returning to full inbox, neglecting client requests, or going cold on social. You can set up a chat bot on your website to answer FAQs, include proactive answers and resources in your auto-reply email, and even schedule social posts in advance, so you don’t miss a beat. Automation reduces the usual disruption of going offline and keeps the lights on.

    For some added help, you could even hire a virtual assistant to:

    • Answer client questions while you’re decompressing
    • Complete administrative tasks like invoicing, scheduling, and social media monitoring
    • Gather and analyze industry data relevant to your field
    • Complete website maintenance
    • Create content while you’re away

    Managing Your Workload

    Let’s be real — most self-employed people struggle to take time off at a regular cadence. Juggling multiple clients with little support often means you’re busy year-round. But again, failing to take time for yourself will only exhaust you in the long run. Here are some ways you can reduce your workload when you’re wearing multiple (or all) hats:

    • Delegate tasks to trusted subcontractors and virtual assistants
    • Use time management techniques like Pomodoro timers to stay on task
    • Block time to work on high-pressure projects that must be completed in advance
    • Set clear, time-oriented goals

    If you do decide to work with subcontractors, be sure to give them a monthly checklist to ensure they’re up to speed on all of the essential tasks that need attention during your leave. This should act as a guide in your absence, so you’re less likely to get stuck fielding calls and emails when you should be lounging on the beach.

    Enjoy your vacation!

    Creating an effective out-of-office strategy may require more upfront work, but it’s worth it if it means you get to enjoy your downtime. A good pre-plan helps you maintain solid relationships with your clients too. As a client, it’s refreshing to know exactly what to expect when a freelancer is out of office. And as a freelancer, it’s relieving to know you can operate a business without being available 24/7. We all need breaks. Give yourself the gift of some serious, uninterrupted time off this year by planning for it. You’ll thank you later. Happy vacationing!

    3 Steps to Aligning Your Personal Brand with Your Aspirations

    3 Steps to Aligning Your Personal Brand with Your Aspirations

    This is a guest post contributed by Indiana Lee. Indiana Lee is a freelance writer from the Pacific Northwest who often writes about business, leadership, and marketing. Connect with her on LinkedIn.

    Freelancing is one of the most flexible and personally enriching paths you can follow, so people often think of it as the antithesis of corporate life, which can be more rigid. However, it’s wise to not throw the baby out with the bathwater. There are components of traditional business that can help freelancers not only stay in demand, but hit their career goals. One of these is strong branding.

    Personal branding for freelancers is a tactic that helps you stand out among the growing crowd of independent professionals. By building an aspirational brand that represents where you want to be a year or even a decade from now, you can attract aligned clients and find opportunities that help you actualize that vision.

    Clarify Your Objectives

    Clarity is key when it comes to aligning your brand and your career aspirations. Having a clear vision gives you a goal to move toward. So when it comes to building your brand, the first step is to set clear objectives.

    You can begin by creating a long-term career plan. This isn’t just an idea of where you want to be in a few years. It’s a structured roadmap that outlines the practical actions and milestones that will help you get there. Here are some of the elements of a solid career plan:

    • Self-assessment: Take an honest look at where you currently are in your career journey. Think about your interests alongside your relative strengths and weaknesses from a skills and attributes perspective. Importantly, highlight where you want to go from here, in both the short and long term.
    • Skill development: Do some research into the skills, certifications, and attributes needed for the career goals you’d like to reach. It’s also wise to look into possible mentorships and on-the-job experiences that might help you. You can then plot out which to pursue along your plan timeline.

    While there are more actions to explore, these are two of the most useful for personal branding.

    Build Your Expertise Narrative

    It’s often helpful to think of branding as a form of storytelling. The way you create a narrative about who you are, where you are, and where you want to be can open up opportunities. In particular, aim to build a narrative that highlights your growing expertise and why you’re a valuable contributor to the types of projects that would most positively influence your path.

    Your career plan can act as a roadmap for your journey — though it’s wise to stay open to detours along the way — and you can tell the story of this journey as your expertise develops with each milestone.

    Here are some ways:

    Maintain a regular blog about your experiences 

    Write about the types of projects you’ve been pursuing on your path. Explore how these have affected your perspectives on your industry or role. This type of asset effectively tracks your progress, demonstrates self-awareness and consistency, and can act as a unique portfolio of projects to share with potential clients.

    Keep a reliable social media schedule 

    Use your social media channels to promote your expertise. A recent study found that 42% of freelancers use social media to find work. You can share your blog posts alongside content from other thought leaders in your industry, post images of your projects on Instagram and LinkedIn, and create videos with tips and insights you’ve gained from your journey.

    Remember to not only focus on your successes. Discuss your challenges too. Highlight what you’ve learned from them and how they helped you develop and innovate. For example, it’s well-documented that your job can affect your mental health, especially when it comes to burnout. Other freelancers and professionals can benefit from hearing how you navigate the mental health challenges of the modern work world.

    You’ll find your self-awareness not only makes you more relatable to other freelancers who may share your content, but it demonstrates authenticity, which engenders trust from clients and peers.

    Seek and Leverage Relevant Collaborators

    Aligning your personal brand with your aspirations is not something you need to do on your own. Yes, you’ll be strategizing and driving your efforts, but others can help you along the way. Seek relevant contributors to your personal brand development, and leverage them to influence your career.

    One way to start immediately is to make meaningful connections through networking. The digital landscape means that freelancers can network worldwide and even gain international clients. Your commitment and authenticity can open you up to a diverse range of partners who can offer opportunities to boost your career and spread the word about your personal brand.

    When reaching out to new contacts, be sure to personalize all of your communications — emails, DMs, and more. Research recipients’  backgrounds so you can make the content of your communications more relevant, showing genuine consideration for their interests and activities. Also, don’t be afraid to clearly state your career aspirations. This helps people to determine how they can best support you. Be considerate of their time and aim for mutually beneficial outcomes.

    Aligning your personal brand with your aspirations helps you create a solid freelancing business and set your sights on aligned goals. This doesn’t mean you’re shackled to the career aspirations you identify now, though. Remember to take the time to regularly review your needs, so you can adjust your personal brand accordingly as you find your true north.