7 Must-Have Skills for Building a Thriving Creative Business

7 Must-Have Skills for Building a Thriving Creative Business

by | Sep 3, 2024 | Blog, Resources

This is a guest post contributed by Sophia Bennett. Sophia is a skilled chronicler of the world of business and real estate. With a sharp eye for detail and a passion for these subjects, she provides valuable insights and inspiration to her readers through her writing. When she’s not working on her craft, Sophia can be found seeking new experiences and adventures, always on the lookout for the next great story to tell.

Ask any freelancer who’s built their own creative business how incredibly fulfilling it is. Then, ask them how challenging it was. The answer is likely to be 50/50 — half gratifying, half grueling.

It’s a fact. Whether you work in graphic design, copywriting, illustration, photography, interior design… building a business from the ground up requires grit, determination, and a mix of hard and soft skills to see you through.

While employees at conventional businesses may wear a few hats, creative freelancers wear all of them. They’re responsible for day-to-day operations, client work, marketing, finances, and more. It can get overwhelming at times, and sap the energy you’d normally devote to your creativity, originality, and inspiration — the stuff that makes your business truly unique.

Juggling all these skills and priorities can be difficult, especially in the context of an ever-evolving landscape that affects you and your clients. That’s why we’ve created this list of must-have skills to cultivate as a creative entrepreneur. You can use this as a development roadmap to bolster your skills with time and build a thriving, independent business that’s harmonious, productive, and, most of all… profitable.

1. Innovation

In the entertainment industry, they say you’re only as good as your last performance. In a creative business, you might say you’re only as good as your last great idea. Part of what makes a truly successful creative business is the constant pursuit of fresh ideas, original concepts, and unadulterated innovation. Creatives make the choice to push on with the belief that there’s a better, clearer, or more impactful way to deliver a message, market a product, or share a vision.

This pursuit of innovation has defined many of the world’s most iconic and memorable creative brands. It takes a sort of brilliance to sustainably connect with changing audiences, meet shifting client needs, and keep up with endless technological advances. Creative professionals (that’s you!) who can rise to meet the moment in the face of immense change will always have an advantage.

2. Time Management

Time is of the essence in just about every industry. But time management is a real struggle for many creatives, who tend to take a less linear approach to their work. With evolving project scopes and goals, plus different creative visions fighting for the spotlight, knowing when to put the ideation hat down and focus on simply getting the work done is critical.

Strong time management skills help creative businesses structure their workflow more effectively and tackle both big and small projects in a more methodical way. Conceptual agility is still important, but so is a degree of rigor when it comes to managing work hours and meeting deadlines.

3. Communication

Clear communication and understanding with your clients is crucial for a thriving creative business. When your goal is to bring a client’s creative vision to life (be it a book, website, restaurant plan, or fashion editorial), communication allows for free-flowing collaboration between the contributors and stakeholders. Creative entrepreneurs need access to a central digital communication platform, where they can discuss progress and keep up with client feedback.

If there’s a brick-and-mortar office, regular in-person meetings with clients and a culture of open communication can resolve misunderstandings and setbacks between collaborators. If real-life face-to-face meetings aren’t possible, use one of the many online collaboration and communication tools available. Slack, Zoom, Teams, Google Meet… there’s no excuse not to communicate these days. Even good old email works, too!

4. Empathy

Empathy is the hardest soft skill in any industry. However, it plays a particularly strong role in the creative sector. An empathic approach makes for more cohesive working relationships. And it allows you to deliver more engaging and impactful work. When you practice empathy, you can see the situation from another’s perspective. You can understand where your clients or collaborators are coming from and what their deeper goals and needs are.

This is an incredibly useful heuristic for creative projects, such as developing a new marketing campaign, designing a website for a niche audience, or collaborating with difficult or particularly needy clients. Plus, transcending the superficial helps you forge healthy, lasting, and mutually respectful relationships.

5. Diversity

When you’re entering uncharted creative territory, thinking outside of the box and opening up to a range of perspectives can be a game-changer.

As a creative freelancer or entrepreneur, your pool of perspectives might be limited. After all, you’re probably a team of one. But you can still expose yourself to diverse style, culture, industry, and people by working with clients and brands from varied backgrounds and niches. Collaborating with other creatives can be a great way to hear unique perspective, get inspired by fresh thinking, and learn new skills.

6. Adaptability

It’s impossible to discuss creative success without touching on adaptability. All businesses need to be adaptable to survive the notoriously changeable landscape — digitally, culturally, technologically, and otherwise. But creative brands, in particular, need to adopt an agile mentality.

Without strong adaptive skills, creative businesses might struggle to keep up with the popular trends, audience patterns, and informational currents of their industry. You might need to pivot your product offering as behavior changes, update your online portfolio or social media pages, or add new services to your list. If you feel the tug to change, do it!

Adaptability is the gene of a surviving business.

7. Problem-Solving

What is a creative brief if not an abstract problem to solve? Having comprehensive problem-solving skills is one of the most important aptitudes for a creative entrepreneur.

Problem-solving is an invaluable tool for navigating complicated briefs, dealing with difficult clients, working on tight deadlines (and tight budgets!), and finding new ways of connecting with new audiences, clients, and collaborators. Build up your gumption for facing challenges, and even learn to take pleasure in it. The more courage you have to face obstacles, the more gratifying this work will become.

The Takeaway: Use Your Skills to Find the Right Balance

Striking a balance between innovation and efficiency is not always easy in the creative sector. For every project to truly flourish, soft skills are needed. Nurturing client relationships and creative visions calls for a mixture of all of the above. And with the right skills, your freelance creative business can do more than just survive; it can thrive.

Freelance Interview Series – Creating Multiple Income Streams

Freelance Interview Series – Creating Multiple Income Streams

by | Jun 4, 2024 | Blog, Resources

Elna Cain is content writer for SaaS businesses as well as a mother to twins. Over the years she’s helped Smartblogger, Zapier, GoDaddy, Optinmonster and more grow their traffic and lead generation strategy. Her own blog has been cited as the top 100 best sites for freelance writers seven years in a row. When she isn’t writing, she’s playing with her new kitty and shuttling her twins to sports.

"The biggest piece of advice I can give you is to go at it slowly."

Tell us about your business and the different revenue streams you have created.

I started freelancing in 2014 when my twins were around 15 months old. It wasn’t until around 2016 when I started offering 1:1 coaching sessions. I had an email list and had cultivated an audience around my blog, so I sent out an email asking if anyone was interested in 1:1 coaching with me and many were.

It was difficult managing my freelance clients and my coaching students when I first launched. I would write and pitch during the day, spend an hour or two on the phone with my coaching clients, and then another two to three hours writing up a plan for my students following. This turned out to be too much, and I had to do something to free up my time. Soon after, I decided to consolidate my learnings into a course to help my coaching students. Instead of hour-long sessions, I would enroll them in a course and answer any questions that came my way. This course evolved over time to include a Facebook group, expert training sessions, audits, challenges, swipe files, and templates.

During this time, I also started a new blog, Twins Mommy. I wanted to write about the challenges of working from home, while seeing if I could monetize this channel. I wanted to try affiliate marketing and other ways to grow my traffic. Since my freelance niche is digital marketing, I found the tactics I was using for Twins Mommy helped with the content I was writing for my clients too. I ended up creating a course for this audience too, and more courses for my freelance audience as pain points meshed well with my current learnings.  At this time, through trial and error, I had created a freelance income stream, an affiliate marketing income stream, and a digital product income stream.

Over the next few years, I started other websites and two YouTube channels. I then turned my focus to monetizing those channels, and signed up for Mediavine to gain some ad income.

Why did you start to build additional revenue streams?

My niche is digital marketing and I was learning about different ways businesses monetized their brand. Since I wanted to learn more about my niche, I thought, well, why not TRY these methods out?

And that’s what I did. I started with coaching, then affiliate marketing and then digital products. I was practicing what I was writing about and over time, I added more to my revenue streams.

How do you make time for creating outside of your normal freelance work at a macro-level?

Now, I make it a point to only do part-time freelance work. This means I’m working with no more than three clients at a time. This leaves me room to focus on my students, my email list, my products, and my YouTube channels.

I’m learning to be a content creator and, at times, I lean into content creation more than freelancing. But I have control of my day and that means doing what I want to do. This year, I decided to focus more on freelancing than content creation. This means more pitching, more networking, and more LinkedIn posts.

How do you balance client work and building additional revenue streams on a micro level?

I batch my tasks throughout the week. Mondays and Tuesdays are video production and editing days. Wednesdays and Thursdays are client and blog days. And Fridays are catch up days or educational days. I may have to edit a client article, so I will leave that to Friday and check out a podcast or copywriting training video.

And the weekends are family time. I have two 11-year-olds, and I’m either at a ski lodge or a hockey arena.

What other advice would you give to creators or freelancers building multiple revenue streams and/or distribution channels?

The biggest piece of advice I can give you is to go at it slowly. I think offering another service, creating an eBook, or opening up a paid newsletter or Patreon account is the simplest way to break into the creator economy. Another way to build additional revenue is with affiliate marketing and creating digital products.

For me, many of my SaaS clients had an affiliate program, so I could also become an affiliate for them. I also became an affiliate for products by freelancers. An example is a finance book created by Alexis Grant of the Write Life and her dad, an accountant. She opened up her book for affiliates and I knew this would help out my audience – and it has!

If creating a digital product seems too difficult, you could always start another service. I did coaching, but you could become a strategist or analyst for businesses.

 

How to Request Testimonials From Your Clients ( + Free Templates)

How to Request Testimonials From Your Clients ( + Free Templates)

by | May 16, 2024 | Blog, Resources

This is a guest post contributed by Philip Oyelola. Philip is a marketing enthusiast & content marketer. He helps tech companies with content that builds trust and educates their audience. He enjoys writing on topics like HR, client management, and content marketing.

Requesting testimonials from your clients can be a bit awkward, especially if you’re new to it. But testimonials from satisfied clients are a powerful form of social proof that can win over prospects who’ve been on the fence and enhance your brand trust and credibility.

In this post, we’ll share a simple but effective process for generating client testimonials.

Implement an Offboarding Process

A full-blown client offboarding process might feel like overkill to many freelancers and business owners, but it’s a great way to gather testimonials, which are crucial to your long-term success. Plus, it’s a professional way to end a client relationship on a positive note, which might even mean return clients down the line.

Here’s a checklist to help you seamlessly offboard your clients:

  • Send a follow-up message or survey to your client after completing the project to gauge how satisfied they are with the work.
  • Write them a personalized “thank you” message expressing gratitude for their confidence and partnership.
  • Highlight what you accomplished together and recap the project deliverables. This showcases the value of your work and lays the foundation for a good testimonial.
  • Archive all the project documents, like reports and communications, and package them up nicely to send over. This also makes it easy to locate important files if the client comes back seeking info on the project.
  • Showcase additional products and services that might be relevant to your client.
  • Ask for referrals, recommendations, and testimonials.

Get the Timing Right

Before asking for a testimonial, it’s key to have a strong rapport established with your client. Make sure your work is complete and they’re satisfied with the final product. The timing of your ask will depend on your industry and the kind of work you offer. But in general, asking for a testimonial at the end or near the end of a project is ideal.

Let’s consider a few examples. If you run a SaaS company, the best time to ask customers for testimonials is after they’ve experienced first-hand success with your product. If you’re a freelancer who offers services like writing or video editing, it’s smart to wait until the project is complete, or until you’ve hit a particular milestone — like the completion of a key deliverable. If you offer ongoing services, wait until your clients have experienced visible results from the work you were hired to do.

Prioritize Customer-Centric Testimonials

There are two kinds of testimonials: self-serving and customer-centric.

A self-serving testimonial prioritizes the interests of a company or services instead of describing how a service or product benefits the customer. It often falls flat with prospects, because it fails to illustrate the positive impact your clients experience from working with you. Here’s an example of a self-serving testimonial:

I’ve worked with many different freelance writers over the years, and MIke is the best writer I’ve worked with. His motivation and expertise distinguish him from the rest. He’s a great guy, you should work with him.

On the other hand, a customer-centric testimonial centers on the value and impact your work has had on the client. It can nudge prospects to work with you because they can identify with the client and imagine the results they’ll experience too. Here’s an example of a customer-centric testimonial:

We had several challenges before working with Mike. Our conversion rate was below our desired expectation. None of our blogs ranked on the first page of Google. From the initial consultation, Mike impressed us with his deep understanding of SEO and BOFU content. He asked insightful questions about our brand, audience, and goals.

Working with Mike has improved our conversion rate from 50% to 200%. 25% of our blogs now rank high on the first page. Mike is a professional freelance writer who delivers results. His expertise in audience/product research, SEO optimization, and content writing are clear.

The second testimonial is far more powerful and descriptive of what potential clients will accomplish by choosing to work with you.

Ask Politely

How you ask is just as important as what you ask. If you’re too demanding or persistent, you might drive your client away and even sour your relationship. Stick to friendly and professional when requesting testimonials.

Here are some tips:

  • Ask clients who’ve had a positive experience with you and your product/service, and who you believe will speak highly and thoughtfully about your work.
  • Begin your ask by expressing how much you enjoyed working with them.
  • Explain why you’re asking for the testimonial and how it can help your business.
  • Offer clear instructions to help simplify the process for your clients. You can also offer different response options (video, written quotes, social media posts, or even a more formal case study).
  • Be clear about where their words will be shared (e.g. website, social media, email marketing, other promotional materials).
  • Ask open-ended questions. They lead to more detailed feedback. Here are some examples:
    • What was your biggest challenge before you started using our products/services?
    • How have our products/services helped you overcome these challenges?
    • How would you describe the overall experience of working with us?
    • What kind of impact did our collaboration have on your business/life?

Create a Testimonial Request Template

A template saves you the stress of rewriting your testimonial request every time. It also serves as a guide for those who’ve never written a testimonial before.  Here are some examples of templates for testimonial requests and when to use them:

#1 – Formal Testimonial Request

Hi (customer’s first name),

I’d like to express my gratitude for your partnership this past (duration). After completing projects, we love to ask for feedback and a testimonial to feature on our website.

Would you be willing to share your thoughts on our work together? You can check our website to see examples from other clients (insert link).

Here are a few specific questions/prompts to consider, but you’re welcome to share any other details you’d like:

  • What were your biggest challenges with your company’s social media account before you decided to work with us?
  • How would you describe your overall experience working with us?
  • Have we improved your business/life in any way with our services? If yes, could you describe how?

Thank you for your loyalty, support, and business.

Regards,

(your name)

 

When to use: This testimonial request template is best used right after you’ve wrapped up a project with a client and the work is still fresh in their minds.

#2 LinkedIn Recommendation Template

Hi (customer’s first name),

Thank you for your confidence in my services. I have a small request for you. I try to keep my LinkedIn profile fresh to offer an accurate picture of my skills and experiences. Would you be willing to write me a LinkedIn recommendation describing your experience working with me ([insert link)?

Here are a few specific questions/prompts to consider, but you’re welcome to share any other details you’d like:

  • What were your biggest challenges with your company’s social media account before you decided to work with us?
  • How would you describe your overall experience working with us?
  • Have we improved your business/life in any way with our services? If yes, could you describe how?

    Please let me know if you need help or guidance.

    Best,

    (your name)

     

    When to use: If you want to up your credibility on LinkedIn specifically, this is the template for you. It can help you generate recommendations that might sway prospects, who often check social profiles before committing to a service provider.

    Ensure that Your Client Consents to the Testimonial

    Using someone’s words to promote your business without their consent is unethical and can tarnish your reputation, or even lead to a lawsuit in more extreme cases. This is why it’s critical to ask for consent before sharing someone’s words publicly (especially if they weren’t shared publicly originally). Make sure you’re crystal clear about the fact that you’ll be using their testimonial to promote your services. You can even name the specific channels where you might share their testimonial (e.g. website and social media).

    Conclusion

    Generating testimonials is such an important part of operating a successful, trusted business. Over time, your clients’ words can help grow your business and expand your reach. People trust word-of-mouth marketing over all other forms of marketing and advertising. It’s well worth your time to invest in a solid, repeatable strategy to generate more of them. Good luck!

    How to Deal with Seasonality in your Small Business

    How to Deal with Seasonality in your Small Business

    by | Jan 17, 2024 | Blog, Resources

    This is a guest post contributed by Esther Akinsola. Esther is a freelance content marketer for travel and tourism brands who want to build authority and convert their prospects with helpful content. She is currently the principal strategist at Zippa Marketing.

    “Contract crunch” is a fun term for a not-so-fun thing: when your freelance work dries up for a prolonged period of time. It can happen because of a recession, personal life events, seasonal fluctuations, or a change in client demand.

    Instead of viewing your dry periods as pure losses, consider them learning experiences — opportunities for transformation and growth.

    When business is slow, it gives you room to diversify your skills, cultivate resilience, and emerge even stronger on the other side.

    In this article, I’ll delve into the nuance of contract crunch, exploring strategies to help you navigate it with grace.

    Effects of Contract Crunch

    “The common theme I’m experiencing is potential clients not being able to make decisions or taking a long time to make decisions and low-balling across the board.” Lindsay Tague

    During this phase, clients are less likely to explain their reasons to you. Some call it a management issue, while others refer to it as internal. But many could also be cutting back on costs to sustain the company. As a freelancer, you could experience the following as a result of their slow decision or temporal rejection.

    • Financial Concerns: Let’s be real; when contracts are scarce, the first thing that feels the pinch is your wallet. You start doing the budget dance, prioritizing bills, and maybe eating more instant noodles than you’d like.  And if you have considerable expenses to cover, dependents to care for, and no savings to fall back on, that can be all the more scary. Practical steps like budgeting and — if need be — seeking short-term gigs or part-time work can help you stay afloat when money is tight.
    • Imposter Syndrome: It’s perfectly normal to question your skills and choices during a contract crunch. “Did I make the right decision?” you wonder. Impostor syndrome might convince you that your slow months are a reflection of your skills and worth. Keep the larger context in mind. And focus on all the data points you have to show that you know what you’re doing, like prior client feedback, past successes, and everyday wins

    How to Deal With Contract Crunch

    1. Upskilling: There’s no better time to diversify your skill set than now. Take advantage of the downtime and broaden your knowledge. So, if you’ve been interested in learning prompt engineering or how to create stunning infographics, then get on it. Doing this during the dry spell will position you for better opportunities down the line. If you’re cash-strapped, start with a skill share or Class Central on YouTube.While you still hunt for gigs, block out time to invest in yourself.

    2. Invest in your feast season: Sometimes your resilience and how you manage the “contract crunch” season depend on what you made of your feast. There are over 1,000,000 videos on the internet teaching us all how to make money from our skills but only a handful telling us how to invest or save our income. So, brush up on your financial knowledge. Ask people you look up to how they invest their money.  Start making savings goals for the short-term, mid-term, and long-term, so you can act on them when your cash flow improves.

    3. Start a side project: If there’s something else you are passionate about within or outside your creative work, now is the time to do it. While it’s smart to dabble into side projects you can easily start and quit, it doesn’t hurt to have an additional stream of income that could lead to more income. This could be starting a blog and monetizing it, creating digital projects, starting a mentorship program, selling courses, or affiliate marketing. You can also simply expand on your existing services. For example, if you write PR articles you can consider offering SEO content writing on the side.

    4. Invest in marketing: This is one thing freelancers don’t share enough. It’s okay to invest in paid ads or hire appointment-setters. It can be hard to focus on client work if you have to do everything yourself in your feast season. But to minimize your risk during your slow season, you’ll need to ensure your calendar is constantly booked and outsource tasks if need be, so you can always have something to fall back on.

    5. Create a system for consistent work. Freelancers are used to offering one-off pricing for their clients, but moving to package offerings is often a better setup.  Not only does it increase your bottom line, but it ensures that your clients stick around longer. For example, say you charge $2000 for website development. Your clients simply pay for that one gig and move on. But in reality, that website will need ongoing support and maintenance. You could offer a package deal that includes error fixing and tech support maintenance. Offering bundle plans helps you land recurring work and ultimately negotiate higher pay.

    6. Networking: During a contract crunch, you need all the support you can get. Talk to other freelancers to understand what they are doing differently and how they’ve been able to fill their pipeline with leads. You never know who might pass your name along and help you land your next gig.

    The bottom line: Slow seasons are tough in many ways. But they also offer opportunities for growth. Use your time wisely, and you may just set yourself up for an even bigger feast than you’d imagined next season.

    Using LinkedIn to Attract and Convert Freelance Clients

    Using LinkedIn to Attract and Convert Freelance Clients

    by | Jan 11, 2024 | Blog, Resources

    This is a guest post contributed by Antonio Gabrić. Antonio is an outreach manager at Hunter. He is passionate about testing different outreach tactics and sharing results with the community. When he is not connecting with industry leaders you can find him on his motorbike exploring off-the-beaten paths around the world.

    Having a steady stream of quality clients is vital for sustaining your business. But attracting your ideal client can be challenging in an increasingly crowded and competitive market, with 1.57 billion freelancers.

    LinkedIn has become an invaluable platform for freelance networking, thought leadership, and lead generation. It boasts over 930 million users worldwide and serves just about every niche. By implementing strategic best practices, freelancers can optimize their LinkedIn presence to connect with prospective clients and grow their businesses.

    This guide is full of actionable tips to help you stand out on LinkedIn, nurture professional relationships, create valuable content, and convert more leads into paying clients. Let’s dive in!

    Optimizing Your LinkedIn Profile

    You want to transform your profile into a place where clients know how you can help them achieve their goals.

    Here is how to do it:

    Craft a Client-Focused Headline

    Your headline is one of the first things people notice on your LinkedIn profile — so make it count!

    Summarize your freelance services in an attention-grabbing yet professional way. Make sure to include relevant keywords that prospects might search for to find you. Use persuasive language to indicate how you solve client problems.

    Here is an awesome example:

    David tells visitors three important things:

    • What he does – “Senior Content Writer”
    • Who he helps – “B2B & B2C” clients
    • The outcome he provides – “grow your audience and get more leads”

        The Power of a Persuasive Summary

        While your headline hooks people, your summary section reels them in by persuading them to reach out.

        Briefly share your career story, discuss the types of organizations you work with, and explain how you help clients reach their goals. Sprinkle in strategic keywords for greater visibility in LinkedIn search.

        End by calling visitors to action — invite them to get in touch to discuss potential projects, or prompt them to visit your website, where they can view your portfolio and client case studies.

        Here is a great example:

        Antonio does everything mentioned but also adds quantified successes to outline his expertise.

        Showcase Your Portfolio

        One incredibly valuable yet often neglected aspect of LinkedIn is the Featured section where you can showcase examples of your best work.

        Curate 3-5 pieces demonstrating your revelant expertise and the business impact you’ve delivered for real clients. Seeing tangible outcomes builds trust and credibility.

        For example, if you’re an SEO specialist, add case studies from successful site optimization projects. If you’re a copywriter, share samples of your best writing.

        Here is a cool example:

        On this content writer profile, we can see:

        • Personal blog
        • Publication on a high authority website
        • Client work

        This balance is a great way to showcase the diversity of your skillset.

        Building a Strategic Network

        The average number of LinkedIn connections is 1,300. Your goal should be to grow the number of right connections.

        Here is how to combine quality and quantity to build a strategic LinkedIn network:

        Connect with the Right People

        Quality beats quantity when building your network. Don’t just add strangers randomly — strategically identify relevant contacts instead.

        You can search for potential clients by company, groups, job titles, and interests/skills using LinkedIn filters. Connecting with influencers in your industry also helps.

        When sending connection requests, personalize them. Outline shared groups/interests you have in common, or explain why you want to connect with them.

        Taking the extra minute or two to tailor requests makes a strong first impression and builds authentic relationships rather than appearing spammy.

        Engage with Content

        Actively engaging with content posted by your connections and influencers greatly expands your visibility on LinkedIn.

        Comment on updates, share articles, and react to posts to enter conversations and join communities around your niche. This shows your expertise and credibility on the topics clients care about.

        When sharing contentfrom others, always add original commentary providing your insight rather than simply reposting. This positions you as a thought leader.

        Here’s a good example:

        Utilize LinkedIn Groups

        LinkedIn Groups support more focused networking and give you direct access to your target audiences, making them an ideal place to find clients.

        You can find groups by typing in your desired niche and filtering for “Groups.”

        Once in a group, start engaging by commenting on other people’s posts or creating a valuable post on your own. The idea is to do this consistently and avoid immediately pitching your services. Be helpful first, and freelance business leads will naturally follow.

        Content Marketing on LinkedIn

        Only 9 million LinkedIn users showcase their content, which is a great opportunity to start content marketing on your profile.

        Create Valuable Content

        The 5 most popular content types that attract clients on LinkedIn are:

        • Carousels
        • Blog posts
        • Third-party content
        • Native video
        • Text only
        • Photos and illustrations

        Use them to create helpful content around pain points in a specific industry.

        Here is an example of a thoughtful LinkedIn post:

        Most agree that the ideal LinkedIn publishing frequency is 2-5x/week, between 8 AM and 10 AM. Utilize this data to time your posts so you’ll get in front of more people.

        Leverage LinkedIn Articles

        While regular posts have great value, creating full-length articles for LinkedIn gives you more opportunity to showcase your skills and expertise.

        The main benefit of publishing LinkedIn articles is the amount of flexibility you get with the higher word count.

        Your articles can explore virtually anything relevant to your target audience, from inspiring stories and case studies to practical how-tos and guides.

        LinkedIn Messaging Strategies

        LinkedIn InMail has an impressive 18-25% response rate. Here is how to make the most of it.

        Craft Compelling Messages

        Organically attracting clients through your LinkedIn presence is only one part of the puzzle. The other part is reaching out to them directly.

        With outreach, the key is to personalize your prospecting messages. You can do so by:

        • Addressing prospects by name
        • Opening with what initially interested you in their company, project, or post
        • Asking questions to kickstart a conversation tailored to them

        Here’s an example of a well-crafted personalized invitation:

        Avoid vague invitations to connect or chat; intriguing opening lines spark better response rates.

        Follow Up Without Being Pushy

        You won’t get an immediate reply on every outreach attempt, and that’s part of the reason effective follow-up is crucial. But you want to avoid coming across as overly pushy.

        Here are a few strategies to consider:

        • Focus the message on the prospect’s pain point.
        • Lead with value.
        • Show interest in the prospect.
        • Follow up multiple times, as this can double your response rates.

        If LinkedIn outreach is still cold, it’s time to try email outreach. Most LinkedIn members don’t disclose their email addresses, so how do you find them?

        With an email finder tool.

        First, get a potential lead’s first name, last name, and company name from LinkedIn.

        Then, plug this data into the tool. It will scrape the web and,Iin most cases, you’ll get the prospect’s email address. Then, you can attempt outreach again — but in a more direct way. Many people check LinkedIn infrequently, so don’t be shy about following up via email if you don’t hear them after a number of days.

        LinkedIn Analytics and Adjusting Strategies

        You are 23 times more likely to attract clients if you implement data-driven decisions. Here’s what that means for your LinkedIn lead generation strategy.

        Understand LinkedIn Analytics

        LinkedIn Analytics provides insight into the activities and content that resonate most with your target audience.

        Take note of these metrics:

        • Follower growth rate
        • Follower demographics
        • Page views
        • Engagement rate

        These signals will indicate what content and activities are the most effective at attracting leads. Use analytics and feedback you get on your content or discussions to improve your lead generation strategy.

        A/B Test on LinkedIn

        To determine what works the best at attracting leads, test different variables, such as:

        • Headlines – with numbers or questions?
        • Call to action – direct or indirect?
        • Images – stock images or original images?
        • Text length – shorter or longer posts?
        • Content type – carousel or text post?

        Never stop experimenting — use the tools at your disposal to maximize success.

        Advanced LinkedIn Strategies

        Here are two bonus strategies that can help nudge along your client acquisition on LinkedIn.

        LinkedIn Ads for Freelancers

        There are 4 LinkedIn advertising options available:

        1. Sponsored Content
        2. Sponsored Messaging
        3. Dynamic Ads
        4. Text Ads

        Sponsored Content and Sponsored Messaging are arguably the best for freelancers. They allow you to target decision-makers with your best content and reach out to them directly on LinkedIn

        Using ads for LinkedIn is most effective when you know your target audience. Otherwise, it might be frustrating. Consider testing small monthly budgets to maintain steady visibility, and determine what kind of content and messaging has the highest ROI potential.

        Once you get the hang of that, LinkedIn Ads can be a powerful lead magnet.

        SEO for LinkedIn

        Don’t ignore the power of SEO for LinkedIn — as 93% of B2B marketers use it for organic marketing. The first step is to optimize your profile for keywords your leads might search for.

        Here is one easy way to do it:  Use generative AI tools to help you with brainstorming keyword ideas.

        Here is an example of the prompt in action:

        Once you have the keywords, you should use them in your profile headline, summary, and job history.

        You can go even more granular too, weaving keywords into the content you post on LinkedIn. Don’t forget to provide genuine value though. It’s not all about the keywords, but they help you show up for certain searches.

        Wrapping Up

        LinkedIn isn’t just another social media platform — it’s one of the most pivotal channels for freelancers to network and convert high-value clients.

        By optimizing your profile, creating client-centric content, strategically connecting, and utilizing a couple growth marketing strategies, you can leverage LinkedIn to secure your client pipeline.

        Be intentional, get creative, and add real value. The effort you put into a thoughtful lead generation presence on LinkedIn can pay huge dividends for your freelance business.