Your Freelance Rates Cheat Sheet

Your Freelance Rates Cheat Sheet

Figuring out your pricing is one of the hardest parts of ANY business. What should I charge? Should I raise my rates? Am I charging enough? One simple solution: Find out what others in your industry are charging.

We’ve compiled some of the best reports, tools, and posts from our freelance community to give you a sense of what other freelancers are charging. These resources can act as your sounding board, helping you adjust your current pricing or set your rates for the first time ever.

Start your research with these resources, but don’t be afraid to reach out to your community to compare rates too. Talking about money is healthy and normal — it should be the standard, especially for freelancers. We’re all here to help each other!

 

For Freelance Writers and Marketers

Peak Freelance’s Writing Rates Report

The Freelance Writing Rates Report from Peak Freelance is an incredible resource for content marketers and writers. Peak Freelance surveyed more than 200 freelancers in this space and generated insights on pricing and income for newbies and veterans alike. Dig in to figure out what to charge for white papers, blog posts, emails, and more, and see what others in your industry are making overall.

Ashley Cummings’ Freelance Writing Rates Report

This report, specifically for writers, was put together by Ashley Cummings because she spent so much time researching rates as a new writer. She couldn’t find the exact info she wanted, so she did the work herself! After surveying more than 260 freelance writers, she created this report. Check out her findings to see the rates other writers charge and how they structure their pricing. Ashley also shares data on how often other freelancers work each week, how they find clients, and lots more.

Superpath’s Content Marketing Report

Compare the potential earnings of full-time versus freelance marketing with this handy report from Superpath. It includes data on total income in both categories along with breakdowns for B2B, DTC, and job title, and the wage gap between men and women. This is especially helpful if you’re currently working full time and considering the shift to freelance — or debating going back to full-time work.

Credo’s Digital Marketing Consultant Rates

This survey data from Credo is simple but super helpful. It shares insights on contract length and average monthly retainer. I’d recommend pairing this data with their overview of rates, retainers and project minimums for digital agencies if you operate more as an agency than a solopreneur — or if you want to grow into that!

Editorial Freelancers Association Editorial Rates

This editorial rate chart created by the Editorial Freelancers Association compiles median rate ranges across a diverse spectrum of freelance writing and marketing functions. You’ll find insights organized by hourly rate, per-word pricing, and pace of work. If you’re a freelance writer or a marketer, you’ll want to bookmark this comprehensive rate sheet for future reference.

For Freelance Designers

Dribbble’s Freelance Graphic Design Rates Guide

The calculator in Dribbble’s graphic design rates guide is a perfect starting place for pricing. Add your location, role, and years of experience to get a suggested rate in your local currency. Don’t forget to check out the rest of the guide too. They give you an equation to calculate your hourly rate based on how much you want or need to earn, and advise you on whether hourly or fixed-rate pricing would be better.

Payscale’s Freelance Graphic Design Guide

Payscale provides a variety of tools to help you define your rates, including a calculator to figure out your “market worth.” You’ll also find information on average hourly rates for designers and skills that affect salaries.

For Freelance Developers and Product People

Say My Rate’s Calculator

The team at Say My Rate can help you discover your “true” hourly rate with their free rate tool. Once you specify your name, the type of work you do, your location, your experience, and a few more details, their team emails you an hourly rate that they’re “fairly confident you could earn on the market.” It’s truly that simple!

Arc’s Freelance Developer Rate Explorer

The rate explorer from Arc is unique in that it shares average hourly rates for specific development skills, including WordPress, blockchain, Ruby on Rails, and a dozen other development niches. This could be helpful if you work with a variety of development languages and want to price more challenging projects at a higher rate. Never undervalue your skills!

For All Freelancers

Freelancing Females’ Rate Sheet and Calculator

Freelancing Females developed a super helpful rate calculator and an extensive breakdown of freelancing rates worldwide. This is one of the most comprehensive rate sheets we’ve seen. It includes details like gender, location, rate type, industry, job title, and more. Scroll to find your job type, which is listed alphabetically, and then use the industry column to find the rates that directly correlate with the work you do.

Upwork’s How to Calculate Your Freelance Rate

This comprehensive guide from Upwork gives you step-by-step directions for determining your freelance marketing rate along with helpful equations. They encourage you to think about your annual income goal, expenses, and value too — important pieces of the puzzle that are easy to forget when you’re setting competitive rates.

More Resources on Setting Your Freelance Rates

How to Figure Out Your Pricing

Harlow’s pricing guide helps you calculate billable hours and working days per year. We’re passionate about helping find the best work-life balance possible, and to do that, you have to factor in your downtime too.

How to Discuss Freelancer Fees With Clients

Do you get anxiety sharing your rates with a prospective client for the first time? Big same. It can be so nerve-wracking — What will they think? Am I asking for too much? In this article, we break down a few common scenarios that crop up when discussing pricing and help you navigate each one.

How to Repackage Your Services and Sell the Value of Your Work

Finally, learn how to charge the rate you deserve, and more importantly — how to own it! This post will inspire you to refine your pricing and make sure you’re charging based on value and results.

 

How to Protect Yourself From Scope Creep as a Freelancer

How to Protect Yourself From Scope Creep as a Freelancer

This is a guest post contributed by Nidhi Kala. Nidhi is a freelance writer for SaaS brands in marketing, e-commerce, and remote work and specializes in writing long-form blog posts. When she is not working, you’ll find her exploring new calligraphy scripts and creating bespoke calligraphy gifts.

“Just one more small change.”

Have you been the victim of these words? If you’re a freelancer, probably too many times to count. Getting trapped in an endless revision loop is a hurdle most of us freelancers have faced.

When a client is pushing more changes or adding additional work, you have a few options: push back and say no, charge additional for the time spent, or continue working with them even if it violates your agreement. The overall goal is to make a decision that prevents burnout and resentment, and keeps you from losing money.

But what if we could learn to manage and prevent scope creep before we let it get that far? Before we have to make those difficult choices.

I’m going to teach you how to protect yourself and your freelance business by sharing my best practices to prevent scope creep.

Scope creep is a fast track to burnout and resentment.

What is Scope Creep?

Scope creep happens when a client adds work to an ongoing project that was not agreed to, without increasing your pay. For example, your client might ask you to do more revision rounds or take on extra tasks outside of your outlined scope of work.

I’ve been in this exact place. I took on a content project to ghostwrite 10 LinkedIn posts and one newsletter each month. Even though the client and I agreed and kicked off with a contract in place, the scope of work slowly started shifting. Eventually, I was managing their entire LinkedIn profile, all of their emails, and their WhatsApp community—and was still being paid the initial amount we agreed upon.

This happens to many freelancers without them even realizing it.

I learned how to protect myself, and want to share the three simple, yet powerful strategies I’ve used personally (so I know they work) to prevent scope creep.

1. Understand Your Client’s Needs Up-Front

Every project and client is different, so leave the assumptions out of it and make sure you gather the details in advance. This will help you understand expectations, deliver the right work, and get clear on exactly what needs to be done and what success looks like. In turn, you can create a clear contract and proposal so you’re aligned out of the gates.

Do this up-front by setting up a discovery call or onboarding questionnaire. Use this opportunity to ask questions, explain your workflow, and create processes for change requests that may occur during the project.

Be ready with a set of questions that you’ll ask the client. Here are some example questions that you can pull from:

  • What exactly do you need from this project?
  • Do you prefer weekly, biweekly, or monthly calls?
  • How do you prefer to provide feedback?
  • Have you worked with freelancers before this project? What went well? What didn’t?
  • What are your expectations from me while working on this project?
  • What does success of this project look like?
  • Are there any additional needs that may arise down the road?
  • Are there any other team members who will be involved?
  • How quickly will you be able to provide feedback on my work?

Asking these questions helps find alignment and makes your client really think through what they need from you.

2. Always Use a Contract

After you’ve gathered the details, make sure you always have a crisp and clear contract in place. This is your safety net. Use your contract to communicate the exact parameters of the project. Outline, in this written agreement, exactly what is included in the project scope and other expectations around meetings, communication, and payment. Your contract should include:

  • Name of the parties involved
  • Your scope of work and deliverables, including the number of maximum adjustments and additional requests allowed
  • Price, payment terms, and penalties for late payment
  • Deadlines, especially if payment is tied to product milestones
  • Copyright ownership rights
  • A termination clause for both you and the client, stating how many days’ notice is required to end the contract
  • An indemnity clause
  • A signature by both parties

Having an airtight contract in place will give you a document to refer back to if scope starts to increase. I know contracts can feel stressful and confusing, so if you need a template, Harlow has you covered.

3. Set Project Boundaries and Stick Up For Yourself

My client initially wanted me to write 10 social media posts and two newsletters every month. Slowly, the scope of work expanded and the client asked me to work on strategy, and manage their social media profile and email list. It took me a while to even realize the scope had shifted and I should be asking for more money. Once I did, it was nerve-wracking to bring up the issue and right the course.

But that’s also why I had a contract in place and information gathered up-front. These components were exactly what I needed to stand up for myself and create project boundaries. It can seem easier to just take on the extra work, without setting a boundary or asking for more money, because you want to keep the client. But working without being paid is not the way to grow your business— and doesn’t respect the value of your work. If a client asks you to do work above and beyond the scope, use your contract and early conversations to set a boundary. If it’s a new task or too many revisions, this is your opportunity to be clear with the client about how much the extra work will cost and if you have capacity to take it on in the first place.

A simple phrase to keep in your back pocket: “I can do that, but it is outside of our agreed-upon scope of work. Would you like me to estimate the additional cost for you?”

Avoid Scope Creep and Get Paid for Your Work

Always prioritize transparent communication, gathering details up-front and airtight contracts with your clients. Scope creep is a quick road to burn-out and resentment, and neither of those things lead to a thriving freelance business. You deserve to be paid for the work you do—so protect yourself ahead of time and then stick to those boundaries!

How to Repackage Your Services and Sell the Value of Your Work

How to Repackage Your Services and Sell the Value of Your Work

Pricing and packaging are hard to nail down as a freelancer. No way around that.

Often when you start out freelancing, you don’t have the confidence yet to charge what your work is truly worth. We often set our rates too low and sell ourselves short.

This was true for Samantha and me when we first started freelancing. We were charging hourly and quickly realized that the value we offered was being lost as the hours were tallied up.

The good news is that while pricing and packaging your work appropriately and accurately is challenging, you are your own boss. You run your own business and you can shift things whenever you want to!

So if you don’t feel properly compensated for your work and you want to start charging more, it’s time to make a change. We’re going to guide you through how to reposition your packaging, and raise your rates confidently so you can get paid more.

And, we’re living, breathing proof that these steps work.

If you don’t feel properly compensated for your work, it’s time to make a change.

Shift your mindset from selling services, to selling outcomes.

Repeat after me: the work that you do is important. You don’t simply complete tasks, you help push businesses forward. For example, you’re not selling 3 blog posts for $1,000. You’re selling an outcome: content that’s going to increase traffic to your client’s site and ultimately lead to more revenue.

If you read that and are having a hard time figuring out the outcome and value you’re selling, try this:

Look back on your last five clients. What was the outcome of your work together? What value did they get from that work? It can even be helpful to look through past emails to see what exact words and phrases they used to describe your work.

Use this to build your outcome-based elevator pitch. The goal is to be able to explain the value you provide, in 2-3 sentences. Use this as the basis for sales calls, proposals, your website, and more.

For example, your elevator pitch might be: “I’m a content marketing and SEO expert with more than 2 years of experience working with early-stage startups. I help you scale organic traffic and revenue through optimized on and off-site content.”

From there you can detail exactly what the actual tasks and processes are to fulfill that outcome.

Position yourself as an expert partner.

It’s important that you not only think of what you offer this way but that you communicate it clearly to your potential client as well. When you start communicating the outcome and the actual value of your work (I.E. more website traffic, HR processes that impact the bottom line), it’s easier for you to charge a higher price and get paid what you deserve. It’s all about positioning!

That’s all well and good, but you may be wondering: what do you even mean by “positioning”? Great question! We’re talking about the way you refer and speak to your skill set and the overall value you’re bringing.

When you’re speaking to a new client, or putting together your proposal, be cognizant of the language you’re using.

For example, you might use language in your proposal like:

  • Together we’ll build a paid marketing strategy to…
  • Your in-house designers and I will partner on the creation of assets…
  • As your social media strategist, I’ll work closely with your existing team…

Notice how this language alludes to you partnering, rather than simply doing.

Make the change from hourly to retainer- or project-based pricing.

While this isn’t the right move for everyone, for many freelancers retainer- or project-based pricing is a way to distance yourself from explaining what goes into every minute that you’re working. What you do is worth more than the hours you put into it.

As the popular saying goes, “I’m not charging for the 10 minutes it took me to do this, I’m charging for the 10 years of experience I brought to it!” This is another powerful shift that starts with you (knowing the value of your work!) so your clients can understand it too.

What’s more, clients may not understand how much work goes into something you’re creating (remember, they’re not the experts in this, you are!). Rather than justifying what you know to be a reasonable number of hours, you can wrap everything up into one lump sum. Don’t forget to still be detailed in documenting the work included in that retainer or project so they can still clearly see the magnitude of work being done.

Use your website, marketing, and proposals as a way to communicate value.

You should be using your website, social media presence, and proposals as a way to communicate the value of your work clearly. This can be hard to do—even a humblebrag can feel uncomfy, we know!

But once you shift your mindset, lock down your elevator pitch and positioning, and tie in your pricing, it’s time to share that with the world!

Putting that message out there not only helps to get you in front of the right potential clients, but it allows you to sell value before you even touch base with a client for the first time.

Get a gut check from your community.

If you’re feeling unsure of your new positioning and pricing, run it by someone! Even if you’re running your business on your own, there’s an entire community out there who wants to help—and can provide insights you wouldn’t be able to get otherwise.

Find someone you admire and ask for their feedback. Don’t focus too much on whether you have competitive rates. Instead, get their opinion on whether they think a potential client could understand the value you’re trying to get across.

If you don’t have anyone in your back pocket to speak to already, start connecting with other freelancers through online and offline communities. Check out our list of freelance communities we love if you’re not sure where to get started!

You can also find either Samantha or me on social and run it by us, we’re here for you! Connect with us on Twitter: @SamanthaAnderl and @thelittlestflea.

When and How to Raise Your Freelance Rates

When and How to Raise Your Freelance Rates

Any seasoned freelancer will tell you to raise your rates regularly. As your expertise grows and your offerings evolve, so should your rate. But when do you do it? And how? Below, we’ll walk through the major moments when you should raise your freelance rates, then share some pro tips on how to do it confidently.

When to Raise Your Rates

#1: When You Add New Skills or Offerings (time to repackage!)

Maybe you took a few development classes and you can now not only design beautiful websites, but you can also build them. Or maybe you’ve added content strategy services to your offerings, in addition to writing monthly blog posts for your clients. Whenever you uplevel your current skill set or add new offerings to your business model, it’s time to upsell your current clients and raise your rates for new clients.

This is also the perfect time to repackage your services. Whenever you repackage your services into new offerings, you should consider adjusting your pricing model too. One of the main goals of repackaging your services is to be able to add and sell additional value. Maybe that means up-leveling from hourly rates to project-based, or charging partial payment up-front. The key is to lean into the value of the new package.

#2: When Your Life Gets More Expensive

If you’ve kept your rates unchanged for years but your cost of living has increased, it’s time to raise your rates accordingly. Inflation is a totally valid reason to charge more. Just this past year alone, the inflation rate shot up to 7%, the highest it’s risen in a year since 1982. That adds up for businesses and individuals. As you pay more to live, you should earn more too.

#3: When You Gain More Experience

It may seem obvious, but many freelancers don’t consider the basic passage of time as reason enough to raise their rates. But the longer you work, the more experience you gain. It’s a no-brainer that your rates should increase gradually along with your tenure. One of the most effective ways to raise your rates is to schedule it at regular intervals—and then stick to that schedule. You can let your clients know in advance that you raise your rates every year or so, and write it into your contract so they agree to it up-front.

#4: When You Don’t Get Pushback from Clients

If no one ever questions your rates, it’s too low. I know this one is a little controversial, but remember, companies are saving a ton of money by using a freelancer—they don’t have the overhead of computers, healthcare, taxes, etc. So if all of your new clients blindly accept your rates, you might be undercharging based on the market and the value you provide. Genuinely consider this the next time you’re drafting a proposal or planning for an increase. A little pushback is actually a good sign that you’re charging (closer to) what you deserve.

How to Raise Your Freelance Rates

Many freelancers waffle on raising their rates out of fear of losing their clients or turning away good opportunities. But a little preparation goes a long way. Here are three simple tips for raising your rates without a hitch.

#1: Communicate it to your clients clearly.

Spell out the reasons why your rate is increasing in a way that emphasizes the value you provide to your clients. This is the moment to plug your services, your growing experience, and your relationship with the client. If you need some inspiration, freelance writer Kaitlyn Arford created some amazing email templates for negotiating higher rates. Choose the one that makes sense for your situation and modify it accordingly.

#2: Give your clients plenty of notice.

You’re more likely to get a positive reply from your clients if you let them know that your rates will be increasing well in advance. Two months heads’ up is ideal. This gives them time to rethink their budget if needed and make any necessary changes in order to accommodate.

#3: Add rate increases to your contracts.

For future clients, consider baking a regular rate increase into your contract. You can effectively bypass any client conflict this way, because your clients agree to it upfront. Just be sure to name the intervals your rate will increase at (i.e. quarterly, bi-yearly, annually, etc.) and the amount your rates will increase by (i.e. percentage or flat rate).

Go get paid more, confidently.

As former freelancers ourselves, we know the anxiety of a rate increase all too well. But it’s like a rite of passage for entrepreneurship. It can take time and practice to get comfortable asking for more. So make a practice of it. Keep your email templates on hand. Create reminders for yourself. Pretend you’re paying someone else. Do whatever you need to do to stick to it. We believe in you.