8 Legal Mistakes New Freelancers Make (and how to avoid them!)

8 Legal Mistakes New Freelancers Make (and how to avoid them!)

This guest post is contributed by Brittany Ratelle. Brittany Ratelle is an attorney that helps modern online entrepreneurs become more confident business owners. Follow along with her on instagram.

New (and even veteran) freelancers have to wear a ton of hats – and that usually includes wearing the “legal” one, especially at the beginning of their entrepreneurial journey. But, have you ever wondered what you’re supposed to do to protect yourself as a freelancer and thus – a business owner? How can you go from “I don’t know what I don’t know” to getting “legally legit”? How can you protect your revenue streams and serve your clients with confidence and make sure you aren’t coming off as a hobbyist or amateur? Read through to hear about what you can do as a freelancer to protect your profit, your boundaries, (and your sanity!) when working with clients as a modern business owner.

Freelancers have to wear a ton of hats – and that usually includes wearing the “legal” one.

Mistake #1: You delay (or outright skip) on setting up your legal foundation.

Having a legal foundation means registering or incorporating your business (both used interchangeably) as a LLC or C-corp (a sole proprietorship doesn’t give you any legal protection, it’s what you are automatically if you run a business!) And that usually means you need to set up your LLC! The law doesn’t care whether you make $1,000 or $1 million – if you get in trouble and someone sues you they will have access to ALL of your money and assets, if you don’t have a business entity set up (and nope, a DBA or sole proprietorship isn’t the same thing as a limited liability company). Make sure you build a secure foundation for your business and set up as a limited liability company with your state (LLCs are usually the best fit for 99% of freelancing businesses, but check with a business attorney if you have any questions).

Mistake #2: You don’t separate your personal money from your business money.

Look, the only place your assets should commingle is on the dance floor, ok? Because if you mix your personal money with your business money (including sharing one account, or one credit card, one Paypal email) then all of that money is part of the same big bucket. Keeping your money separate not only protects you on the liability front – it also makes it so much easier to manage your business finances and to stay on top of bookkeeping and taxes. Nothing will help you say “no” to a discount or an offer of “exposure” in lieu of payment then knowing exactly how much money you are (or aren’t) making! The ideal workflow for a freelancer would be to set up an LLC, get a EIN/Tax ID and then use those documents to set up a separate business bank account and online payment processing.

Mistake #3: You are using unprofessional/unbranded email and payment processing details.

A modern small business needs to look cohesive and professional – and a professional email account that matches its domain and its branding inspires confidence in new customers. One study found that 75 percent of ecommerce customers thought a domain-based email that matched a website was a “very important factor” when it came to trusting an online small business. Same with payment details – you want your payment processing to be clear, professional and consistent with your branding – otherwise you are practically begging for the client to flag your charge when they don’t recognize your name on their statement.

Mistake #4: You don’t use a contract (or you don’t know what your contract actually says).

Clear contracts protect both sides of a deal and are nothing to fear. A solid freelancer contract should help address the expected (the what, how, and when of services), but also what to expect when the unexpected happens – like cancellations, people stonewalling, payment delays, pandemics, etc. A well-thought out and professional contract also signals to the client that you are intentional in your business and that you know what you’re doing from the first conversation to the last deliverable. Make sure your contract spells out exactly how you should be paid (are you invoicing them? How many days do they have to pay? Are there late penalties? If they need to send a check, made out to who and sent to what address? Note* – larger companies still favor checks, I don’t make the rules here…so you may have to go with it!) Contracts should also have all of the official legalese to make sure they qualify as a real contract that can be enforced (if they ever need to be).

Mistake #5: Vague (or no) scope of work.

A solid proposal and/or contract should include a detailed scope of work about what the freelancer is doing, especially as part of a flat-fee project or package. Scope creep is a real and scary beast and it can quickly eat into your profits and calendar if you don’t have clear boundaries with your client. Hot tip – make sure you have a timeline of when the client is supposed to do their homework and what the freelancer should do if client approvals are dragging (or getting stuck with too many stakeholders, ideally you should have ONE contact person named in your proposal!).

Mistake #6: You wait for one big check.

While this may not seem like a legal issue per se, money issues are usually what start most legal issues (or aggravate them!). It is somewhat of a Murphy’s law of freelancer work that the bigger the check for a job, the higher the chance that the client just isn’t “feeling” it. Don’t do this to yourself! Structure your contract so that you have payment milestones and keep everyone motivated to keep working, reviewing, editing, and doing their part to push the project over the finish line (but also make sure you are getting paid for all of the great work you are doing along the way!)

Mistake #7: You had a bad feeling about the client and you signed them anyway.

If a client is showing you some red flags in your initial consult conversations, including saying things like “I’m so glad I found you because everyone else I have used has just been garbage” (the flatterer) or “I could do it myself, but I guess you know what you’re doing and this will be worth it (the DIY-er) or the worst – “This is all really organic and free-flowing and I’m not sure what it will all look like, but I KNOW you should be involved (the existential wanderer) – RUN. Protect your boundaries and your sanity and when someone shows you their true colors – believe them. Remember that it’s a good practice to collect something from a client at the outset of the engagement to make sure you are both serious about working together and to protect your limited time and resources.

Mistake #8: Nobody talks about intellectual property.

If you are a freelancer who is providing deliverables to a client of any type (or just providing consulting services), then it’s likely the most important product you are selling is intellectual property – the designs, sketches, copywriting, wire frames, slide decks, org charts, etc. that you are putting together because of your expertise. Don’t assume that you and your client are on the same page in terms of who owns what and what you can each do with anything that is produced from your working relationship. Make sure your contract has protected you and that your proprietary materials and processes are protected after the project is done.

 

Video: 4 Tips for New Freelancers

Video: 4 Tips for New Freelancers

Making the leap from a full-time job to freelancing can be intimidating. Marketing yourself?! Naming your rate?! It sounds like a LOT when you’re leaving the security of a full-time job. But if you’re passionate about working for yourself, I’m here to tell you: It’s very doable. And it’s absolutely worth the effort.

Planning ahead and putting some careful thought into your offerings, your lifestyle, and your needs can make a world of difference, setting you up for success from the start. Here are four tips to consider as you begin your freelance journey.

 

Transcript

Hi! This is Andrea from Harlow and today I want to talk about my four tips if you’re just getting started freelancing.

Making the leap from a full-time job to freelancing can be intimidating. I’ve done this four times in my career I know all the unwanted feelings that can pop up. Am I going to be good enough? Will I be able to pay my bills? Can I find clients? Freelancing is definitely hard & it’s not for everybody but if you’re passionate about getting started freelancing I’m here to tell you it’s very doable.

My first tip for you as you’re just getting started is to define your offering and find your niche. I know a lot of freelancers don’t like this advice but I will say it has served me very well in my career and I highly recommend going through this exercise. Really think about the services that you offer and what makes them unique and your offering special and what differentiates you.

Early on you might actually want to take a bunch of different types of projects to figure out what it is that you’re good at and what it is that you actually like doing but it’s really hard to be everything to everybody so getting a little bit more specific about your offering will help you find the right projects. For example, rather than going out and saying, “I’m a content writer & I’ll write any type of content for you.” Maybe you say, “I am a content writer who specializes in long-form content with a heavy research component.” That specificity is going to actually help you find those projects that are a better fit.

And as you’re thinking about niching down it doesn’t necessarily have to be a functional niche either. For example, I’m a demand gen marketer and so I don’t actually need to specify that I’m only going to focus in SEO or SEM, in fact quite the opposite. My business partner and I stayed generalists & we offered a variety of demand gen services but our niche was early-stage technology companies that were just bringing on their first head of marketing and they were looking for help for three to six months. Shorter project-based work was a great niche for us and it really helped us to find that ideal client.

That brings me to my next point which is to find your people. So, I don’t mean just your target audience here but also your community which I have found has been really really important. Freelancing can be lonely and it can be really isolating and it’s important to have people around you that you can ask for advice and help when you need it but also people around to help you celebrate your wins. There are really robust freelance communities on twitter, facebook and reddit and I highly recommend engaging there and just starting to build that community of people you can learn from.

I also want to say that other freelancers are not your competition! I highly recommend you embrace the freelance community and really look at other freelancers as a source of help & information but also potential referrals. You know, these other freelancers deeply understand what it is that you do and there are a lot of them that have prospective contacts and clients reaching out to them and they might not have the capacity so that can be a great source of business for you. I would say if you’re ever in the position where you can’t take on clients it’s always a good move to try and refer out other freelancers that maybe could use the work as well.

My third tip is to figure out your pricing. This one is really hard and obviously, we don’t have all the time in the world here to dive into all of the nuances about this. Your pricing is going to change over time, as it should, but if you’re just getting started I recommend starting by doing some research. Figure out what is average in your industry based on your skillset and your level. Next, I would sit down and do some math – first of all, what is the target income that you need to meet in order to sustain your lifestyle? Realistically how many days of the year are you going to be able to work? And don’t forget holidays don’t forget vacations and don’t forget sick days. Even though you’re a freelancer you’re still gonna be sick, unfortunately. Don’t forget your kids’ spring break- things like that.

Be really be realistic about how many days of the year you’re actually going to be able to work and then think about how many hours of the day are actually billable. It is not possible for me personally to build eight hours a day. That is just way too much. Don’t forget you also have other aspects of your business that aren’t billable – invoicing your clients, putting together a statement of work, trying to market yourself, all of that. So again, be really realistic about how many hours the day you can actually spend on client work and then that will help you back into what an hourly rate needs to be.

Now, this isn’t to say that that has to be your hourly rate or that you should charge hourly but it gives you a baseline so then you can start to package your services and make sure that you’re hitting your minimum income threshold. I will say, as you’re thinking about your pricing whether it’s hourly, retainer-based or project-based don’t forget that it should also reflect everything that you bring to the table. So it’s not just the hours in the day it’s all of the years of experience that you have and your unique perspective – all of that stuff. Be sure to charge for that.

If you’re still unsure of what your rate should be there’s an awesome tool out there called www.saymyrate.com it’s backed by actual humans you input your information give them a couple of days and they’ll come back with what a reasonable rate actually would be for your skillset.

So my last tip for you is to put it in writing. No matter what, make sure you have a contract in place. It can be so tempting when you land the first client – say it’s your friend or maybe it’s even your old employer – to just go ahead and do the work and get the money in your bank account. Do not do that. Make sure you have a contract in place. Anyone that’s been freelancing for a while will definitely tell you a story of getting burned by not having the right contract or contract terms in place.

You can find contracts online and I highly recommend consulting a lawyer if that’s available to you. Your contract should include the scope of work and what the exact deliverables are to ensure that you’re going to get paid and then what your payment terms are. With payment terms, indicate whether you’re going to be paid upfront for the work or perhaps you’re going to invoice afterward and the terms are maybe net 15 net 30. Also, be sure to include any clause if there is a penalty for not paying on time and I highly recommend including a termination clause as well so that if needed you can get out of this contract or your customer can get out. But again, I highly recommend that you make sure that you’ve got a contract in place.

So those are my four tips for you:

1. Define your offering find your niche
2. Find your people
3. Figure out your pricing
4. Do not forget that contract

Key Elements of a Great Freelancer Contract

Key Elements of a Great Freelancer Contract

You’ve landed a client! Please take a beat to celebrate your radness before reading on. Ready? Cool. Once festivities are complete, it’s time to talk about contracts: what they are, what they include, and how to create them. Below, we’ll answer all your essential questions about freelance contracts, so you can get to work ASAP.

It’s time to talk about contracts

What is a contract?

First, let’s clarify something: Contracts and proposals are not the same thing. Although they’re often used interchangeably, these two documents serve very different purposes. A freelance proposal acts as an extension of your pitch. It summarizes your action plan and outlines your pricing structure. It’s the step you take before sending over an official contract, and it gives potential clients the opportunity to ask questions and make changes.

A freelance contract is a legally binding agreement required to kick off a business relationship with a client. It will generally reiterate the statement of work included in the proposal, and include all the additional fine print that ensures you get paid. Contracts protect you from liability too, including terms and agreements around payment, confidentiality, intellectual property, and so on. It’s crucial because it removes ambiguity and prevents misunderstandings. Plus, it protects you in the event something bad happens.

Some freelancers do choose to combine their contracts and proposals, so if that works for you, go for it. We prefer to keep them separate, because sending the proposal first encourages a pause—you and your client can consider the scope of work and nail down the plan before proceeding to all the fine print. Plus, combining them can be a bit overwhelming.

Creating a Good Freelancer Contract

The number one rule of thumb: Be as specific as possible. Contracts are designed to protect you, but if you omit important details, they aren’t enforceable. So be thoughtful about the clauses and conditions you state. Once it’s signed by both parties and work commences, you’re on the hook for whatever you’ve promised in writing.

Here are the key elements of a good freelance contract:

  • Name the parties.
  • Include your scope of work (which is usually in the proposal).
  • Include price, payment terms, and penalties for late payment.
  • Name deadlines, especially if payment is tied to product milestones (e.g. “25% on December 10 after the first wireframe is delivered; 25% on January 5 when the landing page is live”).
  • Define copyright ownership: Who owns the IP?
  • Include a termination clause for both you and the client, stating how many days notice is required in order to end the contract.
    Include an indemnity clause.
  • Require a signature by both parties.

Your freelance contract won’t cover everything, so your client may ask you to sign a non-disclosure agreement (NDA), a non-compete, or a data protection agreement (DPA) as well. What you sign is always up to you. Just be sure to communicate clearly about what the expectations are. And read the fine print before signing! Unlike every other online contract we mindlessly agree to—you didn’t read your cell phone company’s contract either, did you?—this one is super important, and has very real legal implications. So pop on your reading glasses and get to it.

Have additional questions about how to create a freelance contract? Not sure where to start? It never hurts to contact a lawyer. We’re huge fans of Brittany Ratelle. A talented lawyer for creatives, Brittany can help get your business legally legit without all the confusion and painstaking Googling. Give her a shout if you’re in need of support.

If you’re a Harlow user, you can also use our contract template to make sure you’re covering your bases. You can sign up to use the product here. 

 

42 Freelancers to Follow on Twitter Today

42 Freelancers to Follow on Twitter Today

Having a thriving community can make all the difference as a freelancer. When you put time and energy into building your network, it can reward you tenfold. The freelancers you connect with and learn from are experiencing the same highs and lows as you. They can comfort you on the tough days, inspire you on the best days, and swap notes and funny stories in between.

Since Twitter is such a thriving spot to connect with other freelancers, we thought we’d give you a starting list of awesome humans to follow. These people are tweeting about freelancing on the reg, and we’ve learned a ton just from following them.

Follow these awesome freelancers on Twitter for tips, ideas, and real-talk about freelance life!

1. Nia Gyant (@optimized3x) tweets about freelancing and how to create effective messaging for your business and your clients.

2. Kat Boogaard (@kat_boogaard) tweets about freelance tips and resources. She offers a weekly newsletter with job leads and great content to help you expand your business.

3. Kaleigh Moore (@kaleighf) tweets about how to write well and freelance smarter. She specializes in writing for retail, eCommerce, and related SaaS, and offers content team scaling consulting services.

4. Emma Siemasko (@EmmaFayeS) writes about managing a freelance business, and helps brands “tell real stories from real people.” She creates case studies, long-form content, and web copy, in addition to coaching freelance writers.

5. Matthew Gattozzi (@MatthewGattozzi) tweets about content, social media, and his life as an entrepreneur. He creates photo and video content for direct-to-consumer brands.

6. Codi Johnson (@Codishaa) tweets about social media marketing and helps small business owners and entrepreneurs elevate their social media strategy.

7. Tom Basgil (@TomBasgil) tweets about social media, lead gen, and freelancing insights. He helps “regular folks become successful freelancers,” offering social media freelance services.

8. Rosemary Egbo (@rosemaryegbo) tweets about content creation and how to write well. As a content writer and strategist, she creates and distributes content to help businesses grow.

9. Kaitlyn Arford (@kaitarford) tweets about publishing and writing and her life as an award-winning freelance journalist.

10. Sara Beam (@itssarabeam) tweets about CRM design and sales enablement, and helps companies strengthen their customer relationship management processes as a CRM consultant.

11. Meira Gebel (@MeiraGebel) tweets about how to get started and make money as a freelancer. She helps freelancers get paid through OutVoice Pay, which offers payment solutions for publishers and the freelancers they hire.

12. Chauntelle JN LEwis (@cjnlewis_) tweets about Diversity and Inclusion (D&I), corporate culture, and community, and works as a D&I consultant and Inclusive Communities Manager.

13. Allison Grinberg-Funes (@agracefulgrin) tweets about web and UX writing, marketing, and novels, and works as a freelance writer and “idea catalyst.”

14. Laura Smith (@ellastcomms) tweets about copywriting and branding, and offers freelance copywriting services, including charity copywriting, small business copywriting, branding, and a copywriting course.

15. Masooma Memon (@inkandcopy) tweets about her journey as a freelancer, and works as a freelance writer for B2B SaaS companies.

16. Brooklin Nash (@realBrookNash) tweets about content marketing and creates “B2B content that WON’T make you sick and kill you.” The tag line should be enough for you to give him a follow.

17. Catherine Jones (@cleanslatecopy) tweets about copywriting, branding, writing, and more, and works as a freelance copywriter, brand strategist, and writing coach, helping you “write your future.”

18. Adrienne Barnes (@AdrienneNakohl) tweets about buyer personas and content strategies, offering freelance content marketing services to businesses.

19. Rachel Vandernick (@VandernickR) tweets about marketing and freelancing and offers digital strategy consulting to beauty, retail, and travel brands.

20. Wudan Yan (@wudanyan) tweets about creating a brighter world for freelancers and works as a freelance journalist, fact-checker, business coach, grant writer, and public speaker.

21. Komal Ahuja (@Komallahuja) tweets about freelancing, writing, and content marketing, working as a freelance writer for B2B SaaS brands.

22. Elise Dopson (@elisedopson) tweets about SaaS content creation, mentors freelancers, runs Help a B2B Writer, and works as a freelance writer for B2B SaaS brands.

23. Michelle Garrett (@PRisUs) tweets about small business marketing, PR, and freelance writing, and works as a freelance writer and PR consultant for B2B tech brands.

24. Tiffany Regaudie (@tregaudie) tweets about health, business, and marketing, and works as a content consultant and writer for brands in these industries.

25. Michael Keenan (@upmostmike) tweets about freelance content writing and is focused on helping other content writer grow their business. He also is half of Peak Freelance, a community for freelance writers.

26. Stefan Palios (@stefanpalios) tweets about how to create sustainable businesses and offers freelancer coaching, courses on growth and sales, and freelance writing services for businesses.

27. Megan Reyes (@megreyes_) tweets about sports marketing, social media, and branding. She is a content creator for sports media and the host of the AMPLIFIED podcast.

28. Alyssa Towns (Swantkoski) (@wordswithalyssa) tweets about productivity, personal growth, and wellness, and works as a freelance writer.

29. Dominic Kent (@DomKent) is a freelance content marketer who regularly shares tips and tricks with other freelancers. Expect everything from grammar suggestions to ways to avoid burnout.

30. Whitney Popa (@whitpopa), in her own words, is focused on building cool brands and raising good humans. She’s also one half of The Coast podcast which highlights freelancers, solopreneurs, and business owners who have chosen to create their own path.

31. Erin Booth (@ErinBoothVA) is a coach and virtual assistant who regularly tweets about how to grow your freelance business and leveraging VAs to do so.

32. Bani Kaur (@banikaur1997) is a content marketing expert that regularly tweets her advice and tips for content marketers, other freelancers, and growing B2B companies.

33. Jenni Gritters (@jenni_gritters) is a business coach for freelance creatives and one half of The Writer’s Co-op. You’ll find us regularly retweeting her posts that focus on empathy and anti-hustle culture.

34. Ankit Vora (@wordsbyankit) tweets about all things content writing and freelance. He’s always RTing and supporting other freelancers who also share marketing insights and ideas.

35. Adrienne Sheares (@AdriSheares) shares everything from social media tips to funny memes and gifs. Follow her for an authentic view of freelancing and running your own biz.

36. Sharanya (@sharanyamanola) tweets about marketing, motherhood, and writing. Follow along for tips, ideas, and funny (relatable!) thoughts on being a mom and a freelancer.

37. Melissa King (@LongLiveMelKing) is a freelance content marketer. She shares her and others’ work openly. (Thanks for the love, Melissa!)

38. Michelle Jackson (@michlovesmoney) tweets about building wealth as a female solopreneur and is the founder of the Michelle is Money Hungry Podcast where she hosts weekly financial conversations that are led with equity.

39. Maria West (@mariabestwest) is a copywriter for parenting brands in e-commerce and tech who tweets about her freelance career and her experience being a mother to her two boys.

40. Ashley Cummings (@ashleyrcummings) shares her wisdom and lessons learned during her 11 years of freelancing on Twitter and in her weekly newsletter. If you’re looking for advice from someone who gets it, give her a follow.

41. Corrie Oberdin (@corrieoberdin) is a social strategist and content developer for organizations that prioritize sustainable social media programs. She’s always RTing and supporting other fellow freelancers.

42. Matthew Fenton (@matthew_fenton) tweets about all things branding and business planning on his personal account, and shares strategies and tips for longevity, balance, and success on his other account, @winningsolo.

Have you followed all of our friends yet? Great. Our job here is done. We hope the next time you log into Twitter, you leave feeling jazzed and inspired by all the awesome humans filling your feed.

 

Uncover the Secret to Finding Your Perfect Freelance Client

Uncover the Secret to Finding Your Perfect Freelance Client

This guest post is contributed by Matt Saunders. Matt Saunders is a business coach for creatives. Follow along with him on Twitter or LinkedIn.

If you’ve been in the freelance community for even a short space of time, the subject of “niching down” will have appeared on your radar, probably multiple times. Some are highly skeptical, where at the other end you’ll find evangelists who don’t believe you can even have a business unless you choose a niche.

I’m firmly in the latter camp, but before you roll your eyes and click the back button on your browser, allow me to offer you my niching advice from a slightly different perspective.

Who am I and what do I know about niching?

I’m a web developer (now working as a freelancer coach) with over 15 years experience in the industry. I’m somewhat sad to report that for the majority of that time, I didn’t really make the space to deeply understand what it was that I did, let alone who I did it for. I just showed up and pushed a few buttons in the right order. But a few years ago, all that changed. Things got more serious.

After coming into contact with a small charity to support their website project, I realized that I loved seeing the impact that my work had on their service users. I found the people at the charity highly personable and genuinely enjoyed working with them. So I intentionally sought out more charities to work with, and found similar stories. A pattern emerged: I really loved helping charities with their digital needs.

So I dropped everything and built an entire website offering around this audience. What followed was my most profitable, exciting and rewarding years as a web designer. I’m now passionate about supporting other freelancers whether copywriters, programmers, photographers or whatever creative discipline you’ve chosen, to identify their niche audience to achieve similar success. Let’s dig in.

Why conventional wisdom on niching is limited

It wasn’t until two years into working with charities as a web designer that I began to examine my journey. Just what was it that brought me here? Why charities? The answer, it seemed, could be found in what I deemed to be important in life.

Conventional thinking, particularly from a profit perspective, suggests that to niche down you must look for opportunities within the market. If a new product is expected to be a hit this Christmas, you should niche into it to make big bucks. But this never really sat well with me. I’m much more interested in, well, being interested. I realized that supporting those on the front line of poverty, abuse and education was what made my heart sing! And this is what I see is missing from the lives of so many freelancers; they spend their days going through the motions, bored by their work. Their true passions lie dormant.

Here are some ways in which you can begin to turn this around. 

Uncovering your niche by looking at your values

From here on in I’m going to refer to niching as working for your ideal client community. When spoken of in this terminology, it sounds less business-y and more about something of servitude. You serve a community. And this mindset is essential if you want to build a prosperous business. Your goal is to find a community of people who share similar values to your own so you can help them.

Lean into your story

To begin uncovering your values – the things that are important to you – it helps to examine your own personal story. What events have happened in your life which have shaped who you are today? Here are some prompt questions to get you started:

  • When have I felt respected or empowered?
  • Which projects have I loved so much I would have done purely for the love of it?
  • When have I felt bored or distracted?
  • What about the world frustrates or disappoints me?
  • What are my proudest achievements?

For each question, spider diagram your answers on paper. Write down anything that comes to mind, so your diagram looks similar to the one below:

spider diagram finding the perfect client

You might find dozens and dozens of instances, but equally, there might only be a couple of answers to each question. This is okay. Take as long as you need. The next step is to ask more questions about each answer.

Uncovering a value

Each answer you give tells a little story. It gives a little more away about what makes you you. To understand this further, we must dig deeper into each facet of this story. Continue to spider your thinking across the page so you have an image similar to this:

uncovering value to find the perfect client

In the image above, we have expanded on a story (the decision to turn down a project that didn’t feel right). We leaned into the reasoning behind the decision by asking follow up questions, and this has shone light on a possible value – protecting and nurturing others.

When we understand our internal motivators, it means we can do work that satisfies them. This work keeps us engaged and interested, unlike niching down into a market sector that often fails to inspire. Go through this process over a number of days and weeks to find out what’s in your story.

The benefits of serving a community

A community does not need to be small. It doesn’t even need to be altruistic. It simply needs to align with your own values, whatever they are. These are your people. Aside from doing work that stimulates and holds your interest, you will enjoy a greater sense of wellbeing and personal accomplishment as you carry out work that you believe in.

And isn’t this the reason that we go freelance in the first place? To find greater fulfillment in our lives? To push away the 9-5, working-at-somebody-else’s-desk routine? To find freelance work that we truly enjoy?

For me, niching is what makes the freelance life great. It gives you the foundation of a real business, one that you could easily scale if you wanted. By serving a community, your marketing and messaging are simple and focused. Your impact is felt more acutely. And the people whom you help – they will offer wonderful returns in exchange for your service.

It’s time to look again at niching down. To get started finding your niche download Matt’s niching quiz.

Meet Harlow Founders, Andrea and Samantha

Meet Harlow Founders, Andrea and Samantha

We’re Samantha and Andrea, the founders of Harlow. In 2014, we met at Campaign Monitor, where we both worked in marketing. Andrea ultimately became the CMO and Samantha ran marketing for the self-service business. We both learned and grew a ton there, and eventually reached a place where we wanted more freedom and flexibility. So in 2018, we left Campaign Monitor to found a boutique consulting business (which is just our fancy way of saying we decided to freelance).

At our new company, Interimly, we experienced the ups and downs of freelancing first-hand. On top of supporting our clients, we were running a small business, and there’s a whole lot of (usually unpaid) work that goes into that: following up with prospects, creating proposals, chasing down invoices, and on and on.

We experienced the ups and downs of freelancing first-hand.

Even though we had a strong handle on the business and were growing our client base, the day-to-day management definitely wasn’t streamlined. We were watching other freelancers struggle and juggle the same responsibilities. All of us were attempting to manage complex workflows using a mishmash of different software and tools. The more we talked to our peers, the clearer our shared challenges became.

In early 2021, we got serious about solving some of these issues. After talking to a number of our freelancing friends, it became clear that there really wasn’t a fan favorite tool or solution out there specifically for the B2B freelancer. We have to navigate corporate HR departments, advocate for reasonable payment terms (Net 45 is NOT reasonable!), and sometimes work with multiple internal stakeholders rather than a single human.

We want to help freelancers transform their work lives.

And that’s why we started Harlow. We want to give freelancers like us an all-encompassing tool that would make managing their businesses a cinch, so they wouldn’t have to open ten browser tabs to run their business. We want to help freelancers manage and organize their day-to-day operations, get a full view into their clients, and get paid for the work they do – all in one centralized hub.

The more we talked through our vision, the more we recognized the opportunity to not only help freelancers upgrade their lives through the software they use, but also give them the resources they need to run their business—and by deepening our participation in this sprawling community—we could help magnify and advocate for our freelance pals.

We don’t just want to make software. We want to help freelancers transform their work lives. We want to help them find the pleasure and flow that can seem so unattainable when you’re managing everything from A to Z. And, we want to support them in finding and building supportive connections. (It can be lonely out there.)

We were lucky enough to have a strong network of fierce female freelancers to tap into for advice when we built Interimly, but not many people have that when they’re first starting out. So while we build this amazing software to help freelancers manage their day-to-day and get paid, we also want to create a supportive space for freelancers to grow—a resource for them to find answers, connect over common challenges, and experience solidarity.

We’re just beginning our journey with Harlow, but it’s already been so rewarding. We’re grateful to have lots of people behind us, supporting us in building this company. In September, we closed our first funding round of $1.15M to help us do just that. It was an incredible moment of celebration and affirmation for the months of focus we’ve put into this venture. This investment will help us turn our vision into a very real solution that will help so many amazing freelancers do better work and live happier lives.

Thanks for joining us on this wild ride. Be sure to join our newsletter and stay up to date on all things Harlow.